Apple iPhone: Where’s the Movie

Advertising Agency: TBWA\Media Arts Lab, USA
CCO/ECD: Duncan Milner, Eric Grunbaum
CD/ACD: Alaine Briere, Alicia Dotter
ADs: Paula Cristalli, Doug Mukai, Parker Grant
CWs: Claire Morrissey, Ted Kapusta, Louise Shieh
Agency Producers: Hank Zakroff, Janet Cao
Production Co: Green Dot Films
Director: Mark Coppos & Virginia Lee
DP: Rebecca Baehler
Editorial Co: Nomad Editing Company, Inc.
Editor: Jared Coller
Post Co: Company 3
Artist: Brian Robinson, Stefan Sonnenfeld

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satrianee's picture
3748 pencils

a product that sells itself. This is more of a demonstration than an ad. Not very much Apple style.

Starb's picture
35 pencils

this is totally iPhone style to do classy infomercials.
you don't need to sell the iphone, you need to sell the applications ;) cause that's what makes it a media on it's own. you don't sell the internet, you sell what you can do with.

WillBuller's picture
88 pencils

Probably could have been a more creative way to sell it, but sometimes the simplest idea works the best.


never stop exploring.


miko1aj's picture
3098 pencils

I got impression that this AD is in here NOT to be an example of someone's work but rather as an AD in it's very sense. This would be clever and I cannot imagine any other option for this ad being here.

bad astronaut's picture
bad astronaut
544 pencils

Well, it does follow the points made in the commercial with Luke Wilson. It's another AT&T come back towards Verizon.....but done in the style of Apple.

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