Apple iPhone: Bet
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD/Art Director: Alain Briere
Senior Copywriter: Krista Wicklund
Art Director: Drew Stalker
Agency Producer: Serena Auroux
Production Co.: Green Dot Films
Director: Mark Coppos and Virginia Lee
DP: Robert Doumitt
Editorial Co.: Nomad Editing Company, Inc
Editor: Glenn Martin
Post Co.: CO3
Brian Robinson, Stefan Sonnenfeld
Musical Artist: Orba Square
Song: “Perfect Timing (This Morning)”
8 Comments
Its just an everyday ad. I mean, they are just showing the product.
Anyway, I love the iPhone too.
boring
Why does it feel like they're talking to me like im 10? I understand you want to keep the creative simple and let an innovative product shine, but don't talk to me like a kid.
Love the iPhone. Hate the advertising.
OMG SOOO BORING, ... SOMEONE HERE PROBABLY THOUGHT THAT HAVING A NICELY DESIGNED PHONE AND A CATCHY TUNE ON TOP OF A SPOT REPLACES THE NEED FOR AN IDEA AND MAKES THE WHOLE THING BRILLIANT. THIS IS REALLY BAD. SORRY GUYS. JUST BECAUSE YOU WOK ON APPLE IT DOES NOT MEAN, YOU DO NOT HAVE TO THINK.
As Tincho sais, it's just an everyday ad and they are just showing the product, but the dialogue and art direction do it with class. And it works a hell of a lot better than a 'clever' idea which doesn't communicate with its audience. Bravo!
Saying 'done' without saying where, has been done to death.
We're going to need more lube.
i agree. These ads get a lot of credit for not having a crazy creative idea when you don't need one. The product sells itself ( i believe the sales speak for themselves too)
agreed, these are cool with me