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Apple iPhone: Bet

Advertising Agency: TBWA\Media Arts Lab, USA

Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD/Art Director: Alain Briere
Senior Copywriter: Krista Wicklund
Art Director: Drew Stalker
Agency Producer: Serena Auroux

Production Co.: Green Dot Films
Director: Mark Coppos and Virginia Lee
DP: Robert Doumitt

Editorial Co.: Nomad Editing Company, Inc
Editor: Glenn Martin

Post Co.: CO3
Brian Robinson, Stefan Sonnenfeld

Musical Artist: Orba Square
Song: “Perfect Timing (This Morning)”

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8 comments

Tincho's picture
Tincho
1093 pencils

Its just an everyday ad. I mean, they are just showing the product.

Anyway, I love the iPhone too.

vote4pedro's picture
vote4pedro
4601 pencils

boring

stateoftheart's picture
stateoftheart
181 pencils

Why does it feel like they're talking to me like im 10? I understand you want to keep the creative simple and let an innovative product shine, but don't talk to me like a kid.

alfredo's picture
alfredo
558 pencils

Love the iPhone. Hate the advertising.

Philip's picture
Philip
65 pencils

OMG SOOO BORING, ... SOMEONE HERE PROBABLY THOUGHT THAT HAVING A NICELY DESIGNED PHONE AND A CATCHY TUNE ON TOP OF A SPOT REPLACES THE NEED FOR AN IDEA AND MAKES THE WHOLE THING BRILLIANT. THIS IS REALLY BAD. SORRY GUYS. JUST BECAUSE YOU WOK ON APPLE IT DOES NOT MEAN, YOU DO NOT HAVE TO THINK.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

As Tincho sais, it's just an everyday ad and they are just showing the product, but the dialogue and art direction do it with class. And it works a hell of a lot better than a 'clever' idea which doesn't communicate with its audience. Bravo!

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

Archie's picture
Archie
201 pencils

i agree. These ads get a lot of credit for not having a crazy creative idea when you don't need one. The product sells itself ( i believe the sales speak for themselves too)

Blissful's picture
Blissful
142 pencils

agreed, these are cool with me

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