Apple iPhone 5s: Dreams

Advertising Agency: TBWA\Media Arts Lab, USA
Creative Directors: Chuck Monn, Charles Hodges
Creatives: Helena Skonieczny, Holly Hessler
Producer: Amanda Weiss
Jr. Producer: Chelsea Larner
Assistant Producer: Ricara Stokes
Account team: Todd Douglas Hind, Charlene Mae Sitchon, Min Jie Yang
Planner: Joshua Allen Joseph
Production Company: Park Pictures
EPs: Jackie Kelman Bisbee, Mary Ann Marino
Director: Vincent Haycock
Producers: Pete Vitale, Valerie Romer
DPs: Linus Sandgren, Mattias Montero
Production Designers: Chris Jones, Jason Hamilton
Costume Designers: Lydia Paddon, Christina Blackaller
Editors: Jared Collier, Kevin Clark
Song: “When I Grow Up” by Jennifer O’Connor


c c c's picture
c c c

no, you are not!!!

damnson's picture
10029 pencils

Well, whatever.

An axe murderer of ads.

PeterDung's picture

i like this

sacrilegend's picture
2512 pencils

To have come from "Here's to the Crazy Ones" to this...

morse's picture
16609 pencils

For Apple, this is hard sell.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Austin Video Production's picture
Austin Video Pr...
943 pencils

I like this one.

Pete R.'s picture
Pete R.
2103 pencils

I find it good strategy and very nice footage.

Art & Illustration

advertising ninja's picture
advertising ninja
601 pencils

benefit: empowerment
client: any would do

jesus... this is so boring. advertising has become soo boring.

kleenex's picture
35368 pencils


P.H.K's picture

iPhone`s won`t save the world.

Kn's picture

I don't get it: Advertising is in a terrible state. Products are mostly gone and everything you see is mum-jumbo. Here you have a bunch of actual uses of a device with a nice ambiance and music. A TV spot that would never work with any different product and that tell exactly what product does without over-promising. And yet - boring and hated.

Understand: It's just the product. If only it could bring back the child in you like Evian does, maybe they could do some stuff with dancing CGI...

someguy's picture
660 pencils

Yuck. This is a re-shot version of an ad we've seen a million times before for a million other brands.

lemonAd's picture
321 pencils

Look at all the wonderful functions I've got (to sell extra)

hanna.schiller.3's picture
2 pencils

Could someone tell me who the woman at 0:10 is?

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