Apple iPhone 5c: Plastic Perfected

Advertising Agency: TBWA\Media Arts Lab, USA


morse's picture
16547 pencils

The message is clear. This is really pretty plastic. But nothing beyond it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fre1He1T's picture
451 pencils


thouarethat's picture
7 pencils

Steve is in tears up there !

alex razzaghi's picture
alex razzaghi
243 pencils


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

After so many spoofs, even 'plastic perfected' sounds spoofy!

robinnatter's picture
22 pencils

Classic Apple, nothing more, nothing less. But if I'm the target audience, this really did not give me anything.

ebbre's picture
2 pencils

Well, the spot is beautiful, but the message is: buy this because it's coloured.

Ken Foggygraveland's picture
Ken Foggygraveland
79 pencils

Well Apple doesn't care. And that's why in their ads they don't care. They just do what they want to do. And that's why their fans love this brand because it resonates with their lifestyle choices.

Wholey moley,
Ken T.

kleenex's picture
34584 pencils

I liked it, not special though.

raxisanneace's picture
45 pencils

Apple already hits my television screen at least once every second to third ad break, but I'm not really sure if this addition is necessary. The music somewhat irritated me too, I don't know why, it just did.


state13's picture
14 pencils

Looks like Lumia 620.

jhicken's picture
52 pencils

Target audience are girls 18-34. I think it hits the audience nicely.


peshawa.sofy's picture
201 pencils

This is beautiful, especially teenagers will love it, one concern thought the ah ah ah ah sound was there for too long , kinda boring. .

ziyad_pa's picture
105 pencils

A very environment friendly product :)

I dont think Apple will update this page again..

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