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Apple iPhone 5c: Plastic Perfected

Advertising Agency: TBWA\Media Arts Lab, USA

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14 comments

morse's picture
morse
15028 pencils

The message is clear. This is really pretty plastic. But nothing beyond it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fre1He1T's picture
Fre1He1T
434 pencils

(puke)

thouarethat's picture
thouarethat
7 pencils

Steve is in tears up there !

alex razzaghi's picture
alex razzaghi
230 pencils

:/

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

After so many spoofs, even 'plastic perfected' sounds spoofy!

robinnatter's picture
robinnatter
21 pencils

Classic Apple, nothing more, nothing less. But if I'm the target audience, this really did not give me anything.

ebbre's picture
ebbre
2 pencils

Well, the spot is beautiful, but the message is: buy this because it's coloured.

Ken Foggygraveland's picture
Ken Foggygraveland
79 pencils

Well Apple doesn't care. And that's why in their ads they don't care. They just do what they want to do. And that's why their fans love this brand because it resonates with their lifestyle choices.

Wholey moley,
Ken T.

kleenex's picture
kleenex
25488 pencils

I liked it, not special though.

raxisanneace's picture
raxisanneace
45 pencils

Apple already hits my television screen at least once every second to third ad break, but I'm not really sure if this addition is necessary. The music somewhat irritated me too, I don't know why, it just did.

;3

state13's picture
state13
14 pencils

Looks like Lumia 620.

jhicken's picture
jhicken
52 pencils

Target audience are girls 18-34. I think it hits the audience nicely.

-jeffrey

peshawa.sofy's picture
peshawa.sofy
145 pencils

This is beautiful, especially teenagers will love it, one concern thought the ah ah ah ah sound was there for too long , kinda boring. .

ziyad_pa's picture
ziyad_pa
105 pencils

A very environment friendly product :)

I dont think Apple will update this page again..
http://www.apple.com/environment/our-footprint/#product

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