Apple iPhone 5: Music Every Day

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Director: Chuck Monn
Creative Director: Simon Cassels
Associate Creative Director / Art Director: Antoine Choussat
Associate Creative Director / Copywriter: David Young
Art Directors: Anthony Williams, Dimitri Kalagas
Copywriter: Elizabeth Marks
Executive Producer: Eric Voegele
Agency Producers: Perrin Rausch, RJ Pomeroy , Chris Shaw, Trang Huynh, Katie McCain
Production Co: Reset/Iconoclast
Director: So Me
DPs: Arnaud Potier, Alexis Zabe, Mathieu Plainfosse
Editorial Co: Nomad Editing Company
Editors: Jared Coller, Kevin Clark
Post Co: The Mill
Lead Flame Artist: Edward Black
Colorist: Adam Scott


Alfred Lover's picture
Alfred Lover
145 pencils

where is the idea?

kleenex's picture
37437 pencils

I agree where is the idea...

abake's picture
1264 pencils

How depressing.
From being truly inspiring to this...

certaintly's picture
4052 pencils

took something simple and made it beautiful.
i agree that the connection to the product is wishy washy, but the expression of the message itself was great.

cwriter79's picture
945 pencils

I agree with that. Was all in until the weak connection and copy at the end.

jakub407's picture
34 pencils

Very poor ad for apple... I expected more

Brandon Marlo's picture
Brandon Marlo
350 pencils

it´s a nokia ad...

Vladislav's picture
2409 pencils

This ad should be done for ipod, not iphone. In any case it is rather weak for Apple.

cwriter79's picture
945 pencils

I disagree since more and more people are using their phones as music players. Is it Apple cannibalism? You betcha.

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