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Apple iPhone 4: Under the covers

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Associate Creative Director: Krista WIcklund
Art Directors: Deborah Casswell, Parker Grant
Copywriters: Natalie Ranger, David Young, Louise Shieh
Agency Producers: Hank Zakroff, Mallory Gordon, Christopher Shaw

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9 comments

morse's picture
morse
15065 pencils

That's really sweet. Much better than their demo ads.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackWorks's picture
CrackerJackWorks
10164 pencils

charming.

mdb1974's picture
mdb1974
411 pencils

nice

AlfredoGil's picture
AlfredoGil
133 pencils

Am I the only one who thinks this is a little creepy? Maybe I had a bad Santa Clause experience...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Don't US kids actually believe Santa exist? Doesn't this ad show it's all a big lie? :p

Kudos to the commercial though, has some great relevancy to the season.

Sdb's picture
Sdb
1364 pencils

Nice thought

Glut's picture
Glut
3947 pencils

Very nice! I keep the feeling of it, not much more.

piratasolar's picture
piratasolar
149 pencils

cool

jackblack's picture
jackblack
2230 pencils

Simple. Smart. Well done. Damn you TBWA.

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