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Apple iPhone 4: Longer

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Associate Creative Director: Demian Oliveira
Copywriters: Claire Morrisey, Louise Shieh
Art Director: Parker Grant
Agency Producers: Hank Zakroff, Ben Bragg, Chelsea Larner

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14 comments

www.labotomtometnana.com's picture
www.labotomtome...
29 pencils

The perfect boring & minimalist Apple advertising.
Maybe their products are clever but their communication sucks.

Labo Tomtom & Nana

www.labotomtometnana.com

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

1984 seems a million years ago.

Hiperion's picture
Hiperion
3138 pencils

yawn...

Guest's picture
Guest

oh god...Apple ads have lost everything on their way to nowadays...boring to death

royschellekens's picture
royschellekens
390 pencils

Sorry, just commenting to get my 350 pencils! :-P

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

a modern day brochure. nothing brilliant here. move on.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Don't fear going slowly...but fear standing still.

someone should give TBWA a nudge, they've been churning this exact same thing again and again. New agency, New ideas please.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Martijn's picture
Martijn
1900 pencils

Innovating products don't need innovating advertising. As a creative I think the ad is crab, but it still makes me want to buy the iPhone 4.

JeffP's picture
JeffP
810 pencils

iPhone 4 is the sexiest product of 2010 - the product speak for itself. Still, the ads are repetitive and feature oriented. Boring.

morse's picture
morse
15972 pencils

I agree, it's getting boring. Some innovation in advertising is due.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

Purely informative and a little bit smug.

Guest's picture
Guest

zzzZZZZZzz..

Guest's picture
Guest

Great product doesn't need gimmicky advertising. It gets the message across without treating consumers like idiots.

Guest's picture
Guest

does anyone know which music group/artist and which of their songs is featured in this advertisement?

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