Apple iPhone 4: Longer
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Associate Creative Director: Demian Oliveira
Copywriters: Claire Morrisey, Louise Shieh
Art Director: Parker Grant
Agency Producers: Hank Zakroff, Ben Bragg, Chelsea Larner
14 comments
The perfect boring & minimalist Apple advertising.
Maybe their products are clever but their communication sucks.
Labo Tomtom & Nana
www.labotomtometnana.com
1984 seems a million years ago.
http://jackmancer.com/
http://twitter.com/jackmancer/
yawn...
oh god...Apple ads have lost everything on their way to nowadays...boring to death
Sorry, just commenting to get my 350 pencils! :-P
http://twitter.com/royschellekens
Hate advertising? Make better ads.
a modern day brochure. nothing brilliant here. move on.
Don't fear going slowly...but fear standing still.
someone should give TBWA a nudge, they've been churning this exact same thing again and again. New agency, New ideas please.
Advertising @ chinaSMACK
http://advertising.chinasmack.com
Innovating products don't need innovating advertising. As a creative I think the ad is crab, but it still makes me want to buy the iPhone 4.
iPhone 4 is the sexiest product of 2010 - the product speak for itself. Still, the ads are repetitive and feature oriented. Boring.
I agree, it's getting boring. Some innovation in advertising is due.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Purely informative and a little bit smug.
zzzZZZZZzz..
Great product doesn't need gimmicky advertising. It gets the message across without treating consumers like idiots.
does anyone know which music group/artist and which of their songs is featured in this advertisement?