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Apple iPhone 4: iPod + iTunes

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Director: Steve Turner
Creative Directors: Krista Wicklund, Drew Stalker
Associate Creative Director: Niraj Zaveri
Art Directors: Deborah Casswell, Jula Bohm, Vidur Raswant
Copywriters: David Young, Thomas Gerbeaux
Agency Producers: Mallory Gordon, Christopher Shaw
Production Co: Green Dot Films
Director: Mark Coppos
DP: Rebecca Baehler
Editorial Co: Nomad Editing Company, Inc.
Editors: Jim Rodney
Post Co: Company 3
Lead Flame Artist: Brian Robinson
Colorist: Stefan Sonnenfeld

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13 comments

atb2005's picture
atb2005
13567 pencils

I am giving the entire campaign one star not because it's hideous (it's not), but because a) this is not creative b) it's getting old and c) it's predictable.

Temple's picture
Temple
10235 pencils

If you don't have a good idea, well, you don't have a good idea.

Prof's picture
Prof
1453 pencils

my thoughs exactly.

and the line... and you %&!$ing kidding me?!?!?!?!?

Quite really.

JacobBrodmann's picture
JacobBrodmann
5 pencils

I laughed quite a lot. Thumbs up!

abake's picture
abake
1266 pencils

Pretty lame.
It's great that Apple has great products, but once upon a time they also had great advertising.

Boxey's picture
Boxey
8885 pencils

...and sadly, it wasn't that long ago.

AdBuzzer's picture
AdBuzzer
1168 pencils

that's so smug - well, I'm glad I don't have na iPhone...

vidz913's picture
vidz913
35 pencils

BlackBerry beats an iPhone hands down... any day :)

iambusy's picture
iambusy
2219 pencils

just a good concept, badly done .

busy.

JeffP's picture
JeffP
810 pencils

This is a case where the brand and the product are so strong , the ad simply needs to show what the product give you, in its simplest form. That's a gutsy move.

ishiboy's picture
ishiboy
497 pencils

I beg to differ. Just because brand and product are strong, is no excuse for a sub-standard ad. And this is not it's simplest form by any stretch of imagination.

sweetfiasco's picture
sweetfiasco
7 pencils

Show, don't tell. With showmanship,please, not earnestness.

MikeTRex's picture
MikeTRex
6 pencils

This ad's pretty fun. It just works.

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