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Apple iPad: We believe

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Group Creative Directors: Chuck Monn, Steve Turner
Creative Director: Demian Oliveira
Associate Creative Director: Simon Cassels
Art Directors: Melinda Keough, Mark Sloan
Copywriters: Ted Kapusta, Jamie Reilly
Agency Producers: Anne Oburgh, R.J. Pomeroy, Chelsea Larner
Production Co: Green Dot Films
Director: Mark Coppos
DP: Rebecca Baehler, Fernando Cardenas
Editorial Co: Nomad Editing Company, Inc.
Editor: Jared Coller
Post Co: d train
Artists: Ben Gibbs

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16 comments

Boxey's picture
Boxey
8885 pencils

When are you guys going to do something for Apple that isn't boring?

kleenex's picture
kleenex
25590 pencils

I liked the ad.

blacklisted's picture
blacklisted
34 pencils

7 creative directors? really? 7?

bakamono's picture
bakamono
1006 pencils

u need numbers to get anywhere, just like apple u need ipad 7 to find that magic

because therefore it is

usualspot's picture
usualspot
154 pencils

The ad's okay but nothing special or especially memorable.

Temple's picture
Temple
9621 pencils

At least they killed that irritating mac vs pc ad. Not that this is any better.

abake's picture
abake
1239 pencils

That's when you get boring ads that say absolutely nothing.
What the hell happened to Apple's advertising?

mikehi73's picture
mikehi73
23 pencils

I think its pretty bang on...maybe not very creative but it does give a descent insight into the product.

Carlos Aledo's picture
Carlos Aledo
63 pencils

The idea and execution looks like really so simple that I don´t know why they need so many people in the team. It Is a simple demostrative ad but with nothing new, special or memorable.

ishiboy's picture
ishiboy
497 pencils

What is this trying to do? Sound profound? It does nothing. Neither is it inspiring, nor is it different.

miko1aj's picture
miko1aj
3097 pencils

yeah. mac has got matured. It's sincere advertising believing strongly in the potential of product itself, but... but it is becoming annoying as a nerd pupil in the class room. always sophisticated wiseacre one.

Tamis Witchy's picture
Tamis Witchy
54 pencils

Like the Ipad but the ad maybe it´s for older people, what about young one´s? To whom is directed?

ElCaza89's picture
ElCaza89
315 pencils

come on apple, start doing some google like commercials, you are so damn boring.

Hadrons's picture
Hadrons
5743 pencils

I like the product doesn't care about the ad.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

hamerco's picture
hamerco
4 pencils

I'm sleepy. Yawn

robsan81's picture
robsan81
22 pencils

ZZZZzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz!!!

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