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Apple iPad: Meet iPad

Advertising Agency: TBWA/Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executie Creative Director: Eric Grunbaum
Creative Directors: Alain Briere, Scott Trattner
Sr. Agency Producer : Mike Refuerzo
Assistant Producers: Mallory Gordon, Scott Frankel
Production Co: Green Dot Films
Director: Mark Cappos
DP: Rebecca Baehler
Editorial Co: Nomad edit
Editor: Glenn Martin
Post Co: D-Train
FX Artist: Ben Gibbs

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17 comments

kgeiger's picture
kgeiger
7058 pencils

Demo.

Bahamut's picture
Bahamut
105 pencils

Well the product sells by it self, so u just add some funky music and you got your self a spot.

silvi's picture
silvi
4172 pencils

Totally agree with you

michelangelo's picture
michelangelo
660 pencils

such an excellent product and all you can come up with is a mediocre ad?

Adaddicted's picture
Adaddicted
3435 pencils

A spot for such a sexy and interactive product requires this noise?! Mute and watch!!!

withalltherespects

Axl's picture
Axl
264 pencils

Kgeiger is right, that's a demo, but where is the ad??

dsklan's picture
dsklan
1927 pencils

i like demos, they sell

Hiperion's picture
Hiperion
3138 pencils

triple yawn for a failed product..
annoying music by the way

pez's picture
pez
1723 pencils

this product doesn't need any creative idea to be sold, or you think an ad could give more creativity to such a creative product?...
by the way, as david ogilvy said "It’s not creative unless it sells"... please don't forget we are communicators and we sell products, we're not artists...

satrianee's picture
satrianee
3748 pencils

you said it all bro.

esia's picture
esia
239 pencils

theres no idea.

polar's picture
polar
28 pencils

As bad as the product.

Gualcor's picture
Gualcor
972 pencils

They got an iPod touch, fed it with steroids and this came up.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

everartz's picture
everartz
7611 pencils

 forever!

| Everartz |

rehpani's picture
rehpani
312 pencils

TOTALLY BULLSHIT

Phil Lestino's picture
Phil Lestino
1670 pencils

Me no buy ipad...me no like iad

MattShannon's picture
MattShannon
17 pencils

I liked this the first time I saw it because I had no idea what all the iPad could do. I thought the music was fine for a quick demo with lots of fast cuts.

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