Apple iPad: iPad is Electric

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Creative Director: Chuck Monn
Art Directors: Jay Berry, Paula Cristalli, Anthony Williams
Copywriters: Nathan Goldberg, Ted Kapusta
Agency Producers: Anne Oburgh, R.J. Pomeroy


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Hmm, I don't really like it. Too many USP's smashed into this. Showing possibilities is fine but this wasn't a super elegant way. If it wasn't for this amazing product the ad wouldn't have made it on this archive I think,

miko1aj's picture
3092 pencils

yep. mac ad style is boring as... as... mac ad. But watching this made me think if this is not a future of computers. Probably touchscreen will be a standard in few years ahead. We'll see.

pez's picture
1800 pencils

Good, as always.. I loved the end, good touch.

Guest's picture

cool design really like it.Love the guitar bit.
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