Apple iPad Air: Pencil

Introducing iPad Air. It's even more capable and powerful, and weighs just one pound. So you can do more than ever, in more places than ever.

Advertising Agency: TBWA\Media Arts Lab, USA


your mom's picture
your mom
737 pencils

i like it son. im proud

Don't argue with your mom!

kleenex's picture
36180 pencils

This is not a bad ad at all.

danielchapman's picture
292 pencils

Apple finally does a strong ad. First one in a few years.

Excellent concept, excellent copywriting, excellent cinematography. Kudos.

Mongoose's picture
4981 pencils

Gooood 1.

Make the logo Bigger and the black, Darker!

JonnyyRamone's picture
167 pencils

This is gonna sound a little cliche but I'd compare it to the think different ad. Both draw strong comparisons between the images they use and the identity that Apple has. Going in to 2014 with the iPad Air, I'd say this is a pretty damn good ad!

faissalo's picture
733 pencils

You're god damn right I'm Heisenberg.

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