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Apple: Intention

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Directors: Chris Ribeiro, Drew Stalker
Associate Creative Director / Copywriter: Brooks Jackson
Art Director: Danny Duran
Copywriters: Zane Miller, Rob Goldenberg
Executive Producer: Mike Refuerzo
Agency Producers: Mallory Gordon, Ben Bragg, Stephanie Gocke, Tessa Kocourek
Production / Animation Co: Buck

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9 comments

morse's picture
morse
15972 pencils

Compelling teaser!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
29303 pencils

Another nice ad.

Meredith Singh's picture
Meredith Singh
409 pencils

Great writing and animation.

certaintly's picture
certaintly
4060 pencils

i love that it's different. loved the AD a lot. but damn, way too long and boring. sorry.

monoliz's picture
monoliz
1326 pencils

touchy

brandlover's picture
brandlover
157 pencils

I can watch it a 1000 times...

jerrygys's picture
jerrygys
2 pencils

So apple.

andy_for_ads's picture
andy_for_ads
28 pencils

the APPLE appeal! sheer simplicity pins you to the chair and makes you behold whats being narrated. and there isn't a shade of grey there!

feysal's picture
feysal
2315 pencils

great

groovy baby!

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