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Apple, I'm a PC and I'm a Mac: PC Innovation Lab

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Your rating: None Average: 4.3 (27 votes)

Advertising Agency: TBWA\Media Arts Lab, USA
CCO/ECD: Duncan Milner, Eric Grunbaum
CD/ACD: Jason Sperling, Chuck Monn
SrCW/SrAD: Kevin Tenglin, Jamie Reilly
Agency Producers: Anne Oburgh, Chrissy Gilmartin
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Beast Editing Company, Inc
Editor: Lucas Eskin
Post Co: Company 3 & D-Train
Artist: Brian Robinson, Ben Gibbs

8 Comments

shahidali's picture 3864 pencils
shahidali | Sat, 2009-09-12 03:37
8

ha. ha. ha. sarcasm works. nice route and great series. more importantly, these two characters almost personifies the products...

shahid

Guest's picture
Guest | Sat, 2009-09-12 09:03
1

somebody kill this offensive campaign already. it has never been funny and never will be.

Guest's picture
Guest | Tue, 2009-09-15 20:07

Are you a PC?

DarkSide's picture 1027 pencils
DarkSide | Sat, 2009-09-12 12:57

Great work...not even CP + B can fight back...

I comment the comments

alexander_bickov's picture 3323 pencils
alexander_bickov | Sat, 2009-09-12 13:19

Against beautiful idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Guest's picture
Guest | Wed, 2009-09-16 11:12

I wouldn't touch either of these guys.
Why not a girl.

Guest's picture
Guest | Thu, 2009-09-17 15:30

enough already.... and i am not using a pc, i have been on macs since 6100's - but its boring now, we get, maybe apple should stop advertising for a while, maybe look at their think campaign and get back to us.

Guest's picture
Guest | Fri, 2009-09-18 03:54

entertaining but coming to the point of redundance.
in the series of latest ads they repeatedly used the terms "thousands of viruses and tons of headaches"
only "elimination" was funny enough to make a point.

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