Apple, I'm a PC and I'm a Mac: PC Innovation Lab
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Advertising Agency: TBWA\Media Arts Lab, USA
CCO/ECD: Duncan Milner, Eric Grunbaum
CD/ACD: Jason Sperling, Chuck Monn
SrCW/SrAD: Kevin Tenglin, Jamie Reilly
Agency Producers: Anne Oburgh, Chrissy Gilmartin
Production Co: Epoch Films
Director: Phil Morrison
DP: Peter Donahue
Editorial Co: Beast Editing Company, Inc
Editor: Lucas Eskin
Post Co: Company 3 & D-Train
Artist: Brian Robinson, Ben Gibbs
8 Comments
ha. ha. ha. sarcasm works. nice route and great series. more importantly, these two characters almost personifies the products...
shahid
somebody kill this offensive campaign already. it has never been funny and never will be.
Are you a PC?
Great work...not even CP + B can fight back...
I comment the comments
Against beautiful idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
I wouldn't touch either of these guys.
Why not a girl.
enough already.... and i am not using a pc, i have been on macs since 6100's - but its boring now, we get, maybe apple should stop advertising for a while, maybe look at their think campaign and get back to us.
entertaining but coming to the point of redundance.
in the series of latest ads they repeatedly used the terms "thousands of viruses and tons of headaches"
only "elimination" was funny enough to make a point.