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Apple: Holiday, Misunderstood

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum
Group Creative Directors: Chris Ribeiro, Drew Stalker
Creative Director / Art Director: David Zorn
Creative Director / Copywriter: Jd Jurentkuff
Executive Producer: Eric Voegele
Agency Producers: Laura Keseric, Amanda Weiss, Diana Parada
Director: Lance Acord / Park Pictures
Editors: Thomas Muldoon, Jared Coller
Post Production: Phil Crowe, Matt Trivan / the Mill LA
Telecine: Stefan Sonnenfeld / Company 3

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6 comments

ivan's picture
ivan

The full-length Harris family home movie from Apple's 2013 holiday ad, shot entirely on iPhone 5s:

Ivan Raszl, admin of AotW

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

well done

sacrilegend's picture
sacrilegend
2171 pencils

This ad is the stuff of legends. Desperately jealous of everyone involved.

CommandZ's picture
CommandZ
2474 pencils

Greatness.

Ayeyahyah's picture
Ayeyahyah
498 pencils

warmth! well done!

thedesignaddict's picture
thedesignaddict
5391 pencils

This is a fairly accurate portrait of teens today. The only (big) difference is that most teens aren't making movies while the family is bonding - they're texting friends. This commercial just reminds me of that, and I find it depressing as Hell.

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