January 2009
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Editorial Co: Nomad Editing Company, Inc.

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Directors: Scott Trattner
ACD: Chuck Monn, Nathan Iverson
Art Directors: Scott Trattner, Chuck Monn, Nathan Iverson
Senior Copywriter: Krista Wicklund
Agency Producers: Anne Oburgh, Perrin Rausch
Production Co: Green Dot Films
Director: Mark Coppos and Virginia Lee
DP: Rebecca Baehler
Editor: Glenn Martin
Animation Co: Logan
Post Co: Mork & Lys, Brandon Sanders

Comments (15)

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Highest Rated

Guest's picture

Could this be a green washed story? Yes.

But it looks pretty dang good on paper. The great thing is that once we get manufacturer's to take steps and make these claims, we can keep encouraging them to do better. Both here with our feedback and with our dollars. Everybody wins because manufacturer's will have to pollute less to stay with the competition. Look up cradle to cradle on Wikipedia. I think Apple has incorporated several important design concepts.


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