Apple: Game changer

Stefan Sonnenfeld, Brian Robinson

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / AD: Alain Briere, Drew Stalker, Parker Grant
CW: Alicia Dotter
Producer: Bryan Barker
Production Co: Green Dot Films
Director: Mark Coppos & Virginia Lee
DP: Rebecca Baehler
Editorial Co: Nomad Editing Company, Inc
Editor: Jared Coller
Post Co: CO3

October 2008


Luiza Lucky's picture
Luiza Lucky
59 pencils

here's a winner!

Wordnerd's picture
6692 pencils

well, this works and it's definately a cool thing. still this is just a product demo and no idea.

Crisp One's picture
Crisp One
2005 pencils

the fact that it is such a awesome product that all they need are product demo ads,and people still buy them up like crack addicts, is something impressive all in its self.

stitchy's picture
779 pencils

AMEN to that...
the phone has HUGE problems and breaks so much... "people still buy them up like crack addicts"

Wordnerd's picture
6692 pencils

totally agree. they don't need other advertising. but idea-wise this is boring and just like all the other apple-spots (at least in germany).

so i don't think this needs to be on this site

Crisp One's picture
Crisp One
2005 pencils


Hibon's picture
3734 pencils

Right, just a product demo & no idea.(but still a good ad)

Simple ideas are the best !

luispiter's picture
2756 pencils
R3P's picture
33 pencils

I wonder if that was in fact the real phone screen or a replacement. The streaming video looked a little pixelated and therefore more WYSIWYG and believable to the consumer in my opinion.

spidey's picture
42 pencils

people buy it for status symbol

gerard82's picture
18 pencils

very beautifull movie for iPhone

Blair Semenoff's picture
Blair Semenoff
651 pencils

I read in Ad Age that Walmart will be selling iPhones for $99.00. No madder what your income level is everyone will buy them.

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