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Apple: Envelope

Gavin Miljkovich, Stefan Sonnenfeld

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / Art Director: Alain Briere
Art Director: Demian Oliveira
Sr. Copywriter: Krista Wicklund
Agency Broadcast Producers: Mike Refuerzo, Perrin Rausch
Production Co.: Green Dot Films
Director: Mark Coppos + Virginia Lee
DP: Rob Doumitt
Editorial Co.: Mad River Post
Editor: Lucas Eskin
Post Co.: Company 3

Published: 
January 2008

12 comments

Spanky's picture
Spanky
4903 pencils

not their most creative work. but it's simple and gets the point across.

Ed Mintone's picture
Ed Mintone
585 pencils

MacFabulous.

back2b's picture
back2b
191 pencils

like the music,

anybody knows what it is...?

back2b's picture
back2b
191 pencils

Found out myself...

"New Soul" by Yael Naim.

http://youtube.com/watch?v=-YUxbDEPFiM

daniel_glezmilan's picture
daniel_glezmilan
283 pencils

www.danielglezmilan.blogspot.com

Some products doesnt need a "crazy" idea to say: It´s awesome.

samkhafagy's picture
samkhafagy
26 pencils

from the 1st time i saw this ad and i really liked it cause i think it presents the message in the simplest way i've ever seen .. good job guys

Sam Khafagy | Art Director

Clint's picture
Clint
53 pencils

Well - there is only one USP to this product, and that is the fact that it is thin. So the ad gets the point across. Just a shame that the Air is a crap product in regards to everything else than being thin.

Brainsugar's picture
Brainsugar
1613 pencils

In fact, good jobs Steve

Zeus's picture
Zeus
906 pencils

I WANT ONE!!!!!!

esslin's picture
esslin
30 pencils

it maybe be done like you say but that's the good here... that the macbook air CAN fit in an envelope.. the others can't!

mmackinven's picture
mmackinven
1608 pencils

That is a very good point!

http://mmackinven.blogspot.com/

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