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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Apple: Envelope
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Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD/Art Director: Alain Briere
Art Director: Demian Oliveira
Sr. Copywriter: Krista Wicklund
Agency Broadcast Producers: Mike Refuerzo, Perrin Rausch
Production Co.: Green Dot Films
Director: Mark Coppos + Virginia Lee
DP: Rob Doumitt
Editorial Co.: Mad River Post
Editor: Lucas Eskin
Post Co.: Company 3
Gavin Miljkovich, Stefan Sonnenfeld
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Comments
not their most creative work. but it's simple and gets the point across.
MacFabulous.
like the music,
anybody knows what it is...?
Found out myself...
"New Soul" by Yael Naim.
http://youtube.com/watch?v=-YUxbDEPFiM
www.danielglezmilan.blogspot.com
Some products doesnt need a "crazy" idea to say: It´s awesome.
from the 1st time i saw this ad and i really liked it cause i think it presents the message in the simplest way i've ever seen .. good job guys
Sam
Well - there is only one USP to this product, and that is the fact that it is thin. So the ad gets the point across. Just a shame that the Air is a crap product in regards to everything else than being thin.
Done, 4 times in Print campaigns for flat TV screens! You can see them here :
http://www.joelapompe.net/category/print-outdoor/audiovideo/
http://www.joelapompe.net / Facebook : Joelapompe
In fact, good jobs Steve
--
One day there will be a marvelous signature here. For the moment there is this.
I WANT ONE!!!!!!
it maybe be done like you say but that's the good here... that the macbook air CAN fit in an envelope.. the others can't!
That is a very good point!
http://mmackinven.blogspot.com/