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Apple: Envelope

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 7.5 (42 votes)

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD/Art Director: Alain Briere
Art Director: Demian Oliveira
Sr. Copywriter: Krista Wicklund
Agency Broadcast Producers: Mike Refuerzo, Perrin Rausch
Production Co.: Green Dot Films
Director: Mark Coppos + Virginia Lee
DP: Rob Doumitt
Editorial Co.: Mad River Post
Editor: Lucas Eskin
Post Co.: Company 3
Gavin Miljkovich, Stefan Sonnenfeld

12 Comments

Spanky's picture 2774 pencils
Spanky | Mon, 2008-01-21 13:12

not their most creative work. but it's simple and gets the point across.

Ed Mintone's picture 593 pencils
Ed Mintone | Mon, 2008-01-21 14:22

MacFabulous.

back2b's picture 193 pencils
back2b | Mon, 2008-01-21 17:28

like the music,

anybody knows what it is...?

back2b's picture 193 pencils
back2b | Mon, 2008-01-21 17:36

Found out myself...

"New Soul" by Yael Naim.

http://youtube.com/watch?v=-YUxbDEPFiM

daniel_glezmilan's picture 282 pencils
daniel_glezmilan | Mon, 2008-01-21 21:24

www.danielglezmilan.blogspot.com

Some products doesnt need a "crazy" idea to say: It´s awesome.

www.danielglezmilan.blogspot.com

samkhafagy's picture 26 pencils
samkhafagy | Tue, 2008-01-22 03:45

from the 1st time i saw this ad and i really liked it cause i think it presents the message in the simplest way i've ever seen .. good job guys

Sam Khafagy | Art Director

Clint's picture 53 pencils
Clint | Tue, 2008-01-22 05:41

Well - there is only one USP to this product, and that is the fact that it is thin. So the ad gets the point across. Just a shame that the Air is a crap product in regards to everything else than being thin.

joelapompe's picture 2480 pencils
joelapompe | Tue, 2008-01-22 12:23

Done, 4 times in Print campaigns for flat TV screens! You can see them here :
http://www.joelapompe.net/category/print-outdoor/audiovideo/

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

Brainsugar's picture 1540 pencils
Brainsugar | Tue, 2008-01-22 12:25

In fact, good jobs Steve

Zeus's picture 916 pencils
Zeus | Thu, 2008-01-24 12:43

I WANT ONE!!!!!!

esslin's picture 30 pencils
esslin | Wed, 2008-01-30 05:58

it maybe be done like you say but that's the good here... that the macbook air CAN fit in an envelope.. the others can't!

mmackinven's picture 1150 pencils
mmackinven | Thu, 2008-01-31 20:29

That is a very good point!

http://mmackinven.blogspot.com/

www.creativeduck.blogspot.com

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