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Apple: Brilliant

Brian Robinson, Stefan Sonnenfeld

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / Art Director: Alain Briere
Senior Copywriter: Krista Wicklund
Art Director: Drew Stalker
Agency Producer: Serena Auroux
Production Co.: Green Dot Films
Director: Mark Coppos and Virginia Lee
DP: Robert Doumitt
Editorial Co.: Nomad Editing Company, Inc
Editor: Glenn Martin
Post Co.: CO3
Musical Artist: Orba Square
Song: “Perfect Timing (This Morning)”

Published: 
April 2008

5 comments

Crisp One's picture
Crisp One
2005 pencils

Having a phone that knows where you are is invasive, not brilliant.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

That's Army smart

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

pixelbomb1's picture
pixelbomb1
2555 pencils

man. that person always receive call when doing these commercials. famous person?

Sincerely,
Arnold Santillan
714-206-2459

walkingbuddha's picture
walkingbuddha
188 pencils

Having a product that good you can get away with doing the shittiest ads ever? That's brilliant.

mitchell clements's picture
mitchell clements
108 pencils

how is this ad shit? if you are interested in iphone its a perfect display of all its usp's! jus because its not funny, clever or groundbreaking doesnt mean its shit.

what i think people on this site forget is the main aim of an ad is to sell, and sell this ad does, extremely well! what use is a clever ad that half the people that view

it dont understand? sometimes plain and simple is the key, get your priorities straight!

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