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Bet

Agency: 
Published/Aired: 
April 2008
Description: 

Brian Robinson, Stefan Sonnenfeld

Film advertisment created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / Art Director: Alain Briere
Senior Copywriter: Krista Wicklund
Art Director: Drew Stalker
Agency Producer: Serena Auroux
Production Co.: Green Dot Films
Director: Mark Coppos and Virginia Lee
DP: Robert Doumitt
Editorial Co.: Nomad Editing Company, Inc
Editor: Glenn Martin
Post Co.: CO3
Musical Artist: Orba Square
Song: “Perfect Timing (This Morning)”

Comments (8)

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Highest Rated

Blissful's picture
Blissful
Activity Score 142

agreed, these are cool with me

Tincho's picture
Tincho
Activity Score 1093

Its just an everyday ad. I mean, they are just showing the product.

Anyway, I love the iPhone too.

vote4pedro's picture
vote4pedro
Activity Score 4601

boring

stateoftheart's picture
stateoftheart
Activity Score 181

Why does it feel like they're talking to me like im 10? I understand you want to keep the creative simple and let an innovative product shine, but don't talk to me like a kid.

alfredo's picture
alfredo
Activity Score 558

Love the iPhone. Hate the advertising.

Philip's picture
Philip
Activity Score 65

OMG SOOO BORING, ... SOMEONE HERE PROBABLY THOUGHT THAT HAVING A NICELY DESIGNED PHONE AND A CATCHY TUNE ON TOP OF A SPOT REPLACES THE NEED FOR AN IDEA AND MAKES THE WHOLE THING BRILLIANT. THIS IS REALLY BAD. SORRY GUYS. JUST BECAUSE YOU WOK ON APPLE IT DOES NOT MEAN, YOU DO NOT HAVE TO THINK.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

As Tincho sais, it's just an everyday ad and they are just showing the product, but the dialogue and art direction do it with class. And it works a hell of a lot better than a 'clever' idea which doesn't communicate with its audience. Bravo!

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

Archie's picture
Archie
Activity Score 201

i agree. These ads get a lot of credit for not having a crazy creative idea when you don't need one. The product sells itself ( i believe the sales speak for themselves too)

Blissful's picture
Blissful
Activity Score 142

agreed, these are cool with me

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