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Anti-Smoking Campaign: Childish excuses

Advertising Agency: Smetana, Russia
Creative Directors: Andrey Buzina, Maria Galenko
Director: Maxim Efros, Kom-studio
Copywriter: Maria Galenko
Casting: Kate Chivileva
Music: Max Richter - Circles From The Rue Simon-Crubellier
Producer: Andrey Buzina
Published: December 2010

12 comments

ivan's picture
ivan

Click arrow up and CC in the video to get English subtitles.

Ivan Raszl, admin of AotW

kleenex's picture
kleenex
29454 pencils

Thanks....

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Ah yeah already seen this one. One of the best smoking ads I've seen since this really shows a new insight and not just that smoking kills, and, in thus doing so, leaving something to think about.

Sdb's picture
Sdb
1364 pencils

Different approach indeed, but the mixing scene prior the actual smoking scene is brilliantly done..

Molecule's picture
Molecule
437 pencils

I like.

LeeHarvey's picture
LeeHarvey
3045 pencils

Great!

morse's picture
morse
16005 pencils

Good insight.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Janae's picture
Janae
385 pencils

very good one.

Dirgha's picture
Dirgha
103 pencils

I like it

Boxey's picture
Boxey
8885 pencils

Nice.

dadada's picture
dadada
1720 pencils

it's very shocking to see children handling cigarettes but i think the message is good.

Everybody is creative, be yourself.

fuerstlich's picture
fuerstlich
16 pencils

just wow

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