Anti-Smoking Campaign: Childish excuses
Advertising Agency: Smetana, Russia
Creative Directors: Andrey Buzina, Maria Galenko
Director: Maxim Efros, Kom-studio
Copywriter: Maria Galenko
Casting: Kate Chivileva
Music: Max Richter - Circles From The Rue Simon-Crubellier
Producer: Andrey Buzina
Published: December 2010

12 comments
Click arrow up and CC in the video to get English subtitles.
Ivan Raszl, admin of AotW
Thanks....
Ah yeah already seen this one. One of the best smoking ads I've seen since this really shows a new insight and not just that smoking kills, and, in thus doing so, leaving something to think about.
http://jackmancer.com/
http://twitter.com/jackmancer/
Different approach indeed, but the mixing scene prior the actual smoking scene is brilliantly done..
I like.
Great!
Good insight.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
very good one.
http://jana-eger.com/illustration.html
I like it
Nice.
it's very shocking to see children handling cigarettes but i think the message is good.
Everybody is creative, be yourself.
just wow