Anti-Smoking Campaign: Childish excuses

Average: 8 (81 votes)

Advertising Agency: Smetana, Russia
Creative Directors: Andrey Buzina, Maria Galenko
Director: Maxim Efros, Kom-studio
Copywriter: Maria Galenko
Casting: Kate Chivileva
Music: Max Richter - Circles From The Rue Simon-Crubellier
Producer: Andrey Buzina
Published: December 2010

12 comments

ivan's picture
ivan

Click arrow up and CC in the video to get English subtitles.

Ivan Raszl, admin of AotW

kleenex's picture
16792 pencils
kleenex

Thanks....

Jaap Grolleman's picture
7017 pencils
Jaap Grolleman

Ah yeah already seen this one. One of the best smoking ads I've seen since this really shows a new insight and not just that smoking kills, and, in thus doing so, leaving something to think about.

Sdb's picture
1374 pencils
Sdb

Different approach indeed, but the mixing scene prior the actual smoking scene is brilliantly done..

Molecule's picture
443 pencils
Molecule

I like.

LeeHarvey's picture
3067 pencils
LeeHarvey

Great!

morse's picture
11783 pencils
morse

Good insight.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Janae's picture
384 pencils
Janae

very good one.

Dirgha's picture
105 pencils
Dirgha

I like it

Boxey's picture
8951 pencils
Boxey

Nice.

dadada's picture
1723 pencils
dadada

it's very shocking to see children handling cigarettes but i think the message is good.

Everybody is creative, be yourself.

fuerstlich's picture
16 pencils
fuerstlich

just wow