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Anti-Smoking Campaign: Bloody Cigarettes

Do You Really Need A Hit Along With Your Coffee?

Advertising Agency: Good Food Studio, Villach, Austria
Creative Director: Stefan Friessner
Art Director: Lukas Griesser
Photographer: Simon van Hal
Directed By: Stefan Friessner, Lukas Griesser
DOP: Ivan Filipovic
Sound: Peter Kalcic
Published: July 2010

8 comments

Boxey's picture
Boxey
8885 pencils

Decent strategy. Terrible execution.

kleenex's picture
kleenex
33031 pencils

HUH!!?!?!?!?!?!?

Really badly executed.

tillfu's picture
tillfu
74 pencils

what´s so bad about the execution ? casting is okay - what did you expect ? boring high class 35mm or cheesy fake viral look ? I think the execution fits the content well ! And after all - You got the message it seems, and that´s what´s counts !

Boxey's picture
Boxey
8885 pencils

The acting was horrid. It came across as fake--like kids pretending they're fighting. I didn't expect boring, but got it. And yes, I got the message--someone took a hit w/their coffee, and then tried to do an ad.

Tom Megginson's picture
Tom Megginson
544 pencils

That was pretty underwhelming, sorry.

There was nothing about the concept, the cinematography, the pacing or the drama that made me care.

copycopycopy's picture
copycopycopy
148 pencils

Weak!!

almondtruffle's picture
almondtruffle
14 pencils

huh?

Glut's picture
Glut
3947 pencils

the idea is good, text more or less "take a hit"??, execution also weak

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