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15 comments

Temple's picture
Temple
9613 pencils

No. Next.

chethna's picture
chethna
6 pencils

At 0:24 the woman pats her stomach indicating (or so I thought) that she's pregnant so I assumed she wasn't drinking. Also the idea that you kill your friends to keep them from drinking and driving didn't gel with me, I understand they're making a metaphor, but still them being dead isn't better then them risking their lives.

Guest's picture
Guest

I think what they were trying to picture was... the guy who shoot them wasn't a friend...

whatthefudge's picture
whatthefudge
1268 pencils

I think they're implying that if you let your friends drive home when they're drunk, it's the same as if you killed them yourself. You're responsible for their deaths by not stopping them. Quite brutal ad.

Guest's picture
Guest

i luv it how it's unpredictable but the message strategy doesn't do it for me

Tyronne King's picture
Tyronne King
32 pencils

I love how it's so unpredictable
the copy could have been better

besnik's picture
besnik
105 pencils

After he killed them he should killed himself too b/c he was drunk too!! Stupid ad!

miko1aj's picture
miko1aj
3100 pencils

are You serious? think again.

Guest's picture
Guest

I dont think "kill a woman with a foetus inside her" is bad idea! :)

paumarques's picture
paumarques
1314 pencils

m'agrada, però el que si que és cert és que la dona podia conduir pq no havia begut.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

tirthomitro's picture
tirthomitro
2696 pencils

Hey you guys there @ Advantage Advertising, Jakarta, Indonesia:

a) WHAT ARE U GUYS SMOKING? b) IS IT AVAILABLE IN INDIA? c) IF YES, WHERE?

they showed me a picture & i laughed
dignity has never been photographed

brandingworthspreading's picture
brandingworthsp...
648 pencils

Terrible. Simply disgusting. Worst ad of the year.

Guest's picture
Guest

A well executed ad that hits the message. Don't let your friends drink and drive - there is no nice way to say it - impactful ad and therefore very effective

velle's picture
velle
1550 pencils

i love how this ad calls you out for being not such a good friend if you let your friends drink and drive. letting them=you might as well put a bullet in their heads. it's true. only thing is, the guys in this tvc didnt seem to have too much... i know even moderate amounts impair judgment, but people do this all the time when social drinking, and most people seem to manage very well - so this ad may come across as a bit extreme. still, the shooting device is an excellent analogy. love it.

lan_phoebe's picture
lan_phoebe
27 pencils

Simply disgusting

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