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Anorexia Bulimia Contact: Mirror
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Creative Director: Martin Stadhammar, Grey, Stockholm, Sweden
Client Service Director: Sigrun Yngvadottir, TCB, Stockholm, Sweden
Director: Oskar Bård, Hobbyfilm
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Comments
strong. i think this works way better than the print ad.
really strong. certainly makes impact
Yes, very very strong!! and simple!!!
I have in disaccord whit the music.
Wow~
Wow a hispanic agency in the US did exactly the same ad. Shame on you Grey
could you pls post a link to that work?
Powerful stuff. Even if this has been done before as cgreyes suggests, I don't care. It's still powerful stuff for a very serious problem.
http://www.reinhardkrug.de/
Famine is a very serious problem. People are starving to death and have total awareness of that. I don't see eating disorders as a social issue.
Get a grip.
Perhaps is not a social issue but it remains an issue as long you hear people dying because if it. The worst thing is that we are witnesses to this mess and do nothing. You are all right, this is powerful stuff and i trust is has a great impact. No eating disorder treatment can't help these people if they are not convinced they have a problem.
Whaaaaat??? do you know how this shit f**** up teenagers for life? if they don't die that is. the pain is different but the problem is as big as starving. and the solution is much much much harder to find
I'm confused, is the girl in the mirror meant to be overweight? If anything, I would have thought that she was a healthy weight.
This is why people have such distorted images of themselves.
Girls who look like the one in the mirror and who previously thought that they were a healthy weight are going to see this add and think that other people see them as being fat.
Okay Just So All Of You Who Are Confused Understand What This Is About...
This Is More Or Less A Message To Girls That Are Suffering From Anorexia/Bulimia/Etc.
The Ad Is For A Place That Provides Support For Those People, Those People That Realize They Have A Problem And Want To Get Help For Themselves. The Person Suffering Is The Only Person That Can Help Them, No Matter How Hard The Family Tries They Can't Help That Person If They Don't Think They Need To Help Themselves, And Believe That They Are Okay, So They Won't Get Help Until They Are Ready And realize That They Have A Problem.
Unfortunately, For Those Dealing With These Disorders, No Matter How Skinny You Are, Even If You Have A Great Body, You See Yourself As Being Fat In The Mirror. Even Though Someone May Be Telling You "You Look Great" Or "You're So Skinny" All You Can Think About Is How Huge You Think You Look And How Huge You Feel.
Get It Now?