Anorexia Bulimia Contact: Mirror

Creative Director: Martin Stadhammar, Grey, Stockholm, Sweden
Client Service Director: Sigrun Yngvadottir, TCB, Stockholm, Sweden
Director: Oskar Bård, Hobbyfilm

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addyhoch10's picture
2592 pencils

strong. i think this works way better than the print ad.

atulspande's picture
182 pencils

really strong. certainly makes impact

Fatto's picture
102 pencils

Yes, very very strong!! and simple!!!

I have in disaccord whit the music.

Besha's picture
299 pencils


cgreyes's picture
4 pencils

Wow a hispanic agency in the US did exactly the same ad. Shame on you Grey

sdobry's picture
94 pencils

could you pls post a link to that work?

popdistortion's picture
1594 pencils

Powerful stuff. Even if this has been done before as cgreyes suggests, I don't care. It's still powerful stuff for a very serious problem.

Arato's picture
84 pencils

Famine is a very serious problem. People are starving to death and have total awareness of that. I don't see eating disorders as a social issue.

Mr Hughes's picture
Mr Hughes
386 pencils

Get a grip.

Wordnerd's picture
6662 pencils

Whaaaaat??? do you know how this shit f**** up teenagers for life? if they don't die that is. the pain is different but the problem is as big as starving. and the solution is much much much harder to find

fattybumba's picture
2 pencils

I'm confused, is the girl in the mirror meant to be overweight? If anything, I would have thought that she was a healthy weight.

This is why people have such distorted images of themselves.
Girls who look like the one in the mirror and who previously thought that they were a healthy weight are going to see this add and think that other people see them as being fat.

MichelleYerCute's picture
2 pencils

Okay Just So All Of You Who Are Confused Understand What This Is About...

This Is More Or Less A Message To Girls That Are Suffering From Anorexia/Bulimia/Etc.
The Ad Is For A Place That Provides Support For Those People, Those People That Realize They Have A Problem And Want To Get Help For Themselves. The Person Suffering Is The Only Person That Can Help Them, No Matter How Hard The Family Tries They Can't Help That Person If They Don't Think They Need To Help Themselves, And Believe That They Are Okay, So They Won't Get Help Until They Are Ready And realize That They Have A Problem.
Unfortunately, For Those Dealing With These Disorders, No Matter How Skinny You Are, Even If You Have A Great Body, You See Yourself As Being Fat In The Mirror. Even Though Someone May Be Telling You "You Look Great" Or "You're So Skinny" All You Can Think About Is How Huge You Think You Look And How Huge You Feel.

Get It Now?

munculitza's picture
2 pencils

Indeed anorexia is a terrible illness from which many more people suffer than we know of. And they are too afraid to check some form of anorexia or , so people will not find out. Hope you get well fast and enjoy life you are beautiful.

Guest commenter's picture
Guest commenter

This is exactly how it is. Fantastic ad.

Guest's picture


Guest's picture

this girl is really weird starving her bcuz of thought please get a grip

Guest's picture

hmm .. you know people have their own problems in life .. and some times they dont know how to deal with them other than using the easy way out .. im not perfect or any thing but this pick is crazy .. but bulimia is a disorter and this is the out come of it obviously.. its sad hope fully people like this can overcome the disorder and move forward in life getting more healthier ...
kate 19 f, TN

Guest's picture

I live in Canada and i saw this ad on tv, only for a different charity.

markviduka2's picture
2 pencils

Thanks for this video

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