Animal Anti-Cruelty League: Piñata

Advertising Agency: Morrisjones&co, Johannesburg, South Africa
Executive Creative Director: Angel Jones
Creative Director: Margarita Karvouniaris
Art Director: Bernie da Silva
Copywriter: Michelle Kreuiter
Director: Cindy Lee
Producer: Martina Schieder
Production House: Fresh Eye
Published: October 2010

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15 comments

ashkillroy's picture
ashkillroy
10 pencils

Like it.

Guest's picture
Guest

love this what a great idea!

Guest's picture
Guest

So a Mexican kid that likes pinatas would be cruel with animals?

sirvan's picture
sirvan
29870 pencils

So… children shouldn't have piñatas? There are piñatas shaped like animals, but also like other things, like celebrities and cartoon characters.

Does that mean these kids will go out and beat celebrities with a stick?

Oh the humanity!

There's a severe disconnect here.

+++

"I love some things, and don't love some other things."

CUTIEPIE's picture
CUTIEPIE
347 pencils

I felt true sorrow for the piñata donkey, oh my god! I know Sirvan is right but it got me a little, what can i do?!

Guest's picture
Guest

The donkey piñata is a stereotype. Actually here in Mexico I have never seen one. The original tradition was to break a star-shaped piñata with seven peaks that represents the seven capital sins, symbolizing the defeat of evil. Piñatas are a POSITIVE TRADITION and you twisted it. It´s a little offensive that you show us as savages when we are maintaining our traditions.

sirvan's picture
sirvan
29870 pencils

Agree 1000%

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

No. In Mekiko it's all about Pinatas everyone knows that it's a big part of the culture.

Guest's picture
Guest

Yes but NOT donkey piñatas, i'm from Mexico so i think i can tell you about my culture, at a kids party you'll see cartoon piñatas

Guest's picture
Guest

They're animals! those bloody kids they're bastards!!! beating that poor ass to death.

Guest's picture
Guest

Is it suppose to be funny?

Guest's picture
Guest

talk about flogging a dead horse.

no web site, no phone number, no 'join this blog' or sign up to a facebook group, no twitter prompts, no 'how to get involved', nothing. even the pinata is empty, empty like the concept, the execution and the promise of the ad.

the creatives should call the client and apologise for not even trying to elicit any response.

if there was a number at the end, i would have called the client and told them how silly they were to let an agency get away with the worse kind of pro bono work you can imagine.

why would a south african agency take something that's mexican and get it completely wrong within the south african context?

Guest's picture
Guest

I completely disagree. The reason that there is no "how to get involved", "please donate" message is because the commercial is about teaching your kids to respect animals. It's that simple. There are so many ads that ask for help but the simplest way to help, starts at home and doesn't have to cost you anything.

Guest's picture
Guest

How right you are. Children are born disrespecting animals aren't they? Of course they are, that's why this commercial is absolutely on strategy.

Guest's picture
Guest

Piñatas are really the success of all parties! I have collected since 1998 and have more than 100 pieces at hom in my overcrowded appartment. I am getting rid of them soon. Check out the collection at my homepage http://www.papapinata.se/

Bless,
P
/Papapiñata

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