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Ania Foundation: Rules of the road

Advertising Agency: Publicis, Rome, Italy
Production: Les Enfants Pictures
Director: Tom Willems
DOP: maximealexandre

6 comments

leoparylee's picture
leoparylee
114 pencils

Is it really?

kleenex's picture
kleenex
29303 pencils

nice ad.

Baelin's picture
Baelin
277 pencils

The message doesn't come across strongly enough. There's not enough tension in this execution to jerk the heartstrings.

Good example of what I mean:
http://www.youtube.com/watch?v=45pSEtKRsiQ

MissKarizz's picture
MissKarizz
19 pencils

I tend to agree with the above poster... this is a nice video, and I love the colors and setting and "plot twist" at the end, but I think the music is a little too... twinkly for the theme. I thought it was going to be about OCD or some similar disorder until they panned out. I definitely was not expecting something like paraylsis, that, as they explain, could have been avoided by "using your head." I think it needs slightly more tragic music. Otherwise, nice images, and important message to spread!

Glut's picture
Glut
3947 pencils

nice

Hadrons's picture
Hadrons
5743 pencils

Nice perspective, the art could be tighter but nice altogether

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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