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Andes Beer: A singular man

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Diego Gueler Montero, Charlie Lanus
Agency producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo Bs. As.
Director: Nico & Martin
Executive producer: Caro Cordini
Producer: German Lentini
DP: Javier Juliá
Art direction: Magdalena Arrieta
Postproduction: Pickle House
Postproductor: Seba Lopez
Editor: Alejandro Hoijman
Txfer: Daniela Rios / Cinecolor
Music: Ezequiel Kronenberg
Sound designer: Notdeaf Sound Design
Advertiser's Supervisors: Ricardo Fernandez, Agustin Mostany, Matias Mediña

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19 comments

Temple's picture
Temple
9621 pencils

10 stars for most of the story, but a letdown at the end. Since there's nothing really spectacular about a beer bottle with a wide mouth, the whole commercial becomes a much a do about nothing case.

sacrilegend's picture
sacrilegend
1998 pencils

I think that's the point. There's nothing very remarkable about new package designs, yet our clients seem to think they're the Second Coming for their respective brands. Here, there's not much that's remarkable -- except for one stunning ad that makes you chuckle and connects you with the brand.

I think this is great.

kleenex's picture
kleenex
26920 pencils

Edward Beer hands!?!?!?

Ed Stevenson's picture
Ed Stevenson
28 pencils

Absolutely brilliant!!!
Insane and genius at the same time.
Love the story, the direction, the photography, the music.
I haven't seen such a creative commercial for a long time!

miko1aj's picture
miko1aj
3097 pencils

it's about being an alcoholic right? It's beautifully done, but...

advertising ninja's picture
advertising ninja
589 pencils

well, nice.. but thats kind of it..

Aurelie's picture
Aurelie
103 pencils

Same agency than 'Dad's in briefs' ? This guys rocks !

sacrilegend's picture
sacrilegend
1998 pencils

Yeah. These guys are on a whole different level. Awesome stuff.

t1sh0cfc's picture
t1sh0cfc
38 pencils

I could say also that this is one brilliant advertising. The music ... #epic :)

Ed Stevenson's picture
Ed Stevenson
28 pencils

Cannes

Troll's picture
Troll
612 pencils

You almost had a great ad.
Fell flat in the end.

abake's picture
abake
1239 pencils

I agree with Troll, the end just doesn't work for me... still a fantastic piece.

AlexRosicky's picture
AlexRosicky
3 pencils

An excellent Ad! Congrats!

andylefty's picture
andylefty
4533 pencils

Jesus I want to work in Argentina one day. amen.

mertos's picture
mertos
899 pencils

nice.

pulchinela's picture
pulchinela
1058 pencils

i dont like it, but video is nice

asfdominguez's picture
asfdominguez
6 pencils

Buena la idea, pero considero que el video es un poco largo. Por lo demás, todo bien!

emiliodisi's picture
emiliodisi
31 pencils

creo que si filmas asi un comercial de danonino te va a parecer que la idea esta buena tambien..

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