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The Chef

Agency: 
Published/Aired: 
July 2013
Description: 

This is the story of a young man who takes up a job as a dishwasher so he can learn from the chefs around him and, over time, gain the experience he needs to realise his dream of becoming a chef and opening his own restaurant.

Advertising Agency: OwenKessel, Johannesburg, South Africa
Executive Creative Director: Donovan Bryan
Producer: Helen d'Hotman
Creative Director: Mike Cook
Copywriter: Stephanie Larsen
Art Director: Pamela Turner
Director: Greg Gray / Velocity Films
Cinematographer: Paul Gilpin
Editor: Ricky Boyd / Deliverance

Comments (6)

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Highest Rated

ivan's picture
ivan

Watch the previous ad from the campaign too: http://adsoftheworld.com/media/tv/amstel_lager_the_boxer

morse's picture
morse
Activity Score 17397

Beautifully shot and inspiring. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Maxster's picture
Maxster
Activity Score 67

Makes you think. Nicely cut.

Klara K.'s picture
Klara K.
Activity Score 3343

Beautiful storytelling. But it's too general. The story could be used for many products and categories. But beautifully made, oh yes it is.

certaintly's picture
certaintly
Activity Score 3994

spot on.

kleenex's picture
kleenex
Activity Score 44045

nice video.

ivan's picture
ivan

Watch the previous ad from the campaign too: http://adsoftheworld.com/media/tv/amstel_lager_the_boxer

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