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Amstel Lager: The Chef

This is the story of a young man who takes up a job as a dishwasher so he can learn from the chefs around him and, over time, gain the experience he needs to realise his dream of becoming a chef and opening his own restaurant.

Advertising Agency: OwenKessel, Johannesburg, South Africa
Executive Creative Director: Donovan Bryan
Producer: Helen d'Hotman
Creative Director: Mike Cook
Copywriter: Stephanie Larsen
Art Director: Pamela Turner
Director: Greg Gray / Velocity Films
Cinematographer: Paul Gilpin
Editor: Ricky Boyd / Deliverance
Aired: July 2013

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6 comments

morse's picture
morse
15714 pencils

Beautifully shot and inspiring. Well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Maxster's picture
Maxster
69 pencils

Makes you think. Nicely cut.

Klara K.'s picture
Klara K.
2695 pencils

Beautiful storytelling. But it's too general. The story could be used for many products and categories. But beautifully made, oh yes it is.

certaintly's picture
certaintly
4060 pencils

spot on.

kleenex's picture
kleenex
27266 pencils

nice video.

ivan's picture
ivan

Watch the previous ad from the campaign too: http://adsoftheworld.com/media/tv/amstel_lager_the_boxer

Ivan Raszl, admin of AotW

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