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AMRRIC: Uluruff

AMRRIC (Animal Management in Rural and Remote Indigenous Communities) is an independent group of veterinarians, academics, health and animal management professionals, working with people in remote and rural communities to improve animal and community health. Our brief was to raise awareness of the work AMRRIC does in helping dogs in rural and remote indigenous communities. So we turned Uluru into a symbol of connection between indigenous Australians, their land and pets.

Advertising Agency: GHG, Sydney, Australia
Creative Director: Tim Brierley
Senior Art Director: Daragh Ledwidge
Copywriters: Daragh Ledwidge, Tim Brierley
Agency Producer: Sandi Gracin
Account Manager: Patricia Crimmins
Director: Sam Bennetts
Producer: Josh Jenkins
Production company: Plaza Films
Post Production: Fin Design
Post Producer: Billy Becket
SFX Compositor: Julian Ford
Editor: Simon Njoo
Editing House: Method Studios
Sound Engineer: Steve Hessell
Sound: Bento Productions
Music by: Josh Pyke
Published: February 2013

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5 comments

jazzper's picture
jazzper
138 pencils

you guys repeat yourself: http://adsoftheworld.com/media/print/drontal_allwormer_uluruff

it is a good idea anyway ...

morse's picture
morse
15046 pencils

I think it's a good idea to have the same idea in TV too.

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kleenex's picture
kleenex
25642 pencils

I can agree to that.

khanhtrinh1989@gmail.com's picture
khanhtrinh1989@...
41 pencils

nice connection ...

Klara K.'s picture
Klara K.
2695 pencils

Interesting new approach.

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