Amp Up: Barry
High Bandwidth | Low Bandwidth | Mobile
Advertising Agency: BBDO New York, USA
Chief Creative Officers: Bill Bruce
Art Director: Cesar Finamori
Copywriters: Bill Bruce, Mike Sweeney
Agency exec producer: Elise Greiche-Pavone
Assistant Producer: Theresa Ward
Production Co: Traktor
Director: Traktor
DP: Lance Bangs
Editorial: Nomad
Editors: Tom Muldoon, Debbie McMurtrey
Music/Sound Design: Francois Blaignan
5 Comments
Wow. Kids in high school could have come up with this one. I think to be effective it would have to build more, be more suspenseful, maybe a full minute long. Music needs work too.
Nowhere near amped enough.
This is exactly what happens when a no-talent, hack "Chief Creative Officer" writer gets involved in the creative process. Watch and learn kids!!
I really like the insight...but the executions fall a little flat.
"Our factories make cosmetics. We sell hope." -M.Factor
http://web.mac.com/ericrice_ad
Would you really want Amp, or RedBull in these situations? You're already nervous as shit, why would you want to be all jittery? Energy drinks are for staying up, or powering through something when you're feeling laggy. That's the main problem I have w/ these spots, that they're in spite of themselves: the moment before the moment is one you don't need the product for.
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"I love some things, and don't love some other things."