Amnesty International: Death Penalty
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Advertising Agency: TBWA Paris, France
Product: Death Penalty
Executive Creative Directors: Eric Holden, Rémi Noël
Copy Writer: Benoît Leroux
Art Director: Philippe Taroux
Agency Producer: Maxime Boiron
Account Supervisor: Anne Vincent
Account Manager: Anne-Laure Brunner
Director: Pleix
Production Company: Warm & Fuzzy
Executive Producers: Edward Grann, Jean Ozannat
Editor: Pleix
Post Production: Digital District
Executive Producer: David Danesi
VFX Supervisor: Alexis Vieil
3D Lead/FX: Thomas Marqué
FX: Marc-Thomas Cavé , Florian Rihn, David Roubah
Rendering: Nicolas Belin
Composting: Philippe Aubry, Dan Elhadad, Jimmy Cavé, Guillaume Nadaud, Guillaume Martin
Music: Artist/Song Title: Carly Comando - Everyday
50 Comments
Amnesty International: Death Penalty won't set the world on fire, but it glows.
Great execution!
Really love it, great message, incredible art! good job, keep it up!
Great!
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it's... amazing, it's pure, it's art, it's a f***ing good ad...
That's why i'm studying advertising, to make that kind of beauty
they just use the logo, very great idea. one of the best
It's great!
fabulous art
http://www.flavors.me/innerjihad
sharp
bite me
I really love it. How strong the message is!
ITs stupid to rule out the death penalty. Terrorists deserve to get Shot, Hanged, Tortured (inhumanly). If not other terrorists would hijack innocent people for the release of their man. great execution to this ad but i think amnesty is pointless.
ideas....30 minutes nahi toh free.
I second that
although i tend to agree with you - i dont think that anyone has the right to determine someone else's fate.
fabulous art direction
wonderful...
http://karanraghav.blogspot.com/
like the art direction. Congrats.
But its music has been used in the nba campaign.
LOVELY
WOOWW.
Vervroegen is still in you. Well done
they should have made the victims from another material than wax, so they are unaffected and remain.
anyways, this is way better:
http://adsoftheworld.com/media/tv/caloi_bikes_chocolazy
And why should victims remain? Without executors there are no victims.
I don't afree with you, Nifty1.
Great film !!!
very strong. congrats.
but capital punishments are necessary sometimes!!
'neways... great, just too good art!
they showed me a picture & i laughed
dignity has never been photographed
Very clever and strong link with the symbol of candle, at the same time chocking story amortized throw the way of expression of toys... Nice impressive job! Congrats!
'Death to the death penalty' - Good.
I like the ad, but I don't think the copy (nice copy!) sits well with the clip. It's kinda "melt to the death penalty". No?
That's me!
http://blog.tapuz.co.il/wranger
No. Because it would be weaker, if you said exactly what you can see. Melting is the symbol for death. Simply good.
i'd rather say no copy at all. it's all clear without a word
speechless
touched
Wander man
Nice TV ad but .... why so "many" ads from France for Amnesty International ? Two campaigns, two diferent agencies is this free work for Cannes ????? ( would love to see the TV media planning :-)
Simple ideas are the best !
AMAZING
spellbound!!!!!!!!!!!!
its nice relation with the candle in the brand.
great ad... but i live in a country that still applies death penalties... i personally don't agree to the "death of the death penalty"...
DU CARALHO!
Thumbs up.
este foarte emoționant.
sper sa sensibilizeze și sa topească cele mai dure inimi!!!!
This is some inspiration! I thank the maker for this beautiful work of art and for their contribution to our planet earth. Great means! Great Purpose
Nice! More imagination on music would have bettered the results! It is rather monotonous now, same beat and pattern throughout.. like a loop. The present pace of music should have been used as the finale. So the BGM would then build up from slow to medium to upbeat (which it is now through out).
Instead of the copy coming up in melted wax, I would have liked only 'death' in wax and the remaining message in solid material / etched in iron or steel letters; conveying the non-melting power of the slogan.
tKc
Great stuff, if it's an ad alerting people to the fact Amnesty is against the death penalty. But if it's trying to convince people that it's wong, then it's obvious from the various comments of people on this blog that are pro death penalty, it doesn't work. Great execution tho (lol).
wow....perfect execution of topic!!!!
that's a very unique execution !!!!!!!!
but the only things that i feel a little bit sad is the music has been used by NBA already.
If they can find another piece of music, all the things will be perfectly unique and special !
Awesome...
awesome
good concept n good execution
i like it
good concept n good execution
i like it
굿~
yeah. so strong.
I simply love it. It's one of those very rare ads, where you get goosebumps. From the confident punch of the message and from respect to the creativity and execution. - 10 stars.