Amnesty International: Allen Ginsberg
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Director: Fernando Vallejo
Art Director: Fernando Vallejo
Producer: Mark Elliott
Cinematography: Joaquin Baca-Asay
Production Designer: Stephen Rudy
Edit House: The White House
Editor: Ethan Mitchell
Post Effects Company: Brickyard VFX / ArtJail
Brickyard EP: Michael McCarthy
Brickyard Producer: Ellen Schmitt
Brickyard Lead Flame: Gina Downing
ArtJail Producer: Leslie McCartney
ArtJail Lead Flame: Steve Mottershead
Music: Aphex Twin
Audio Post Co: Sound Lounge
Mixer: Jodi Mitchell
16 Comments
Beautifully shot, but, having just watched it three times back to back, I still have no idea what it is trying to tell me...this should have been amazing, but given that it fails on the fundamental need of any marketing communication (to communicate!), it is just a case of style over substance.
The commercial doesn’t fully attain the emotional resonance it seems to be striving for, but it's still an accomplished and interesting piece of work.
The poem it's beautiful and it has enormous meaning for the ad.
Very creative idea and very well directed. I truly liked.
Why this doesn't quite work, IMHO:
1. The poem--too ambiguous (the norm, as poems go, but not fit for a TV spot), and it's connection to the message of the spot is likewise unclear.
2. The fake backgrounds.
3. The delivery of the lines.
4. The editing.
Deep_Tracy, I don't agree with you. This is an ad for Amnesty International, not for Armani Exchange.
Fake bacground = fake world
Delivery of the lines = normal people sending a message.
Editing= that's the poem!
Sorry, I don't remember the author but the poem it's pretty well known.
I don't agree with you. Everything you said is pretentious crap. IMHO.
I'm left saying...
So what?
Leave me cold...
Sorry Amnesty, you've done better...
Simple, creative and beautiful done. We got the message.
i loved it! There is no such thing as over substance. It was a great msg, it makes u want to search further what the ad is for.
Very well directed and excellent photography. There is not need to show drama in order to get a message. This ad it was more interesting and strong.
its a poem by Allen Ginsberg :D
Makes you want to speak up no matter where you are or what situation you're in--it did its job.
This is the poem
A Prophecy
by Allen Ginsberg
Oh Future bards
chant from skull to heart to ass
as long as language lasts
Vocalize all chords
zap all consciousness
I sing out of mind jail
in New York State
without electricity
rain on the mountain
thought fills cities
I'll leave my body
in a thin motel
myself escapes
through unborn ears
Not my language
but a voice
chanting in patterns
survives on earth
not history's bones
but vocal tones
Dear breaths and eyes
shine in the skies
where rockets rise
to take me home.
What a beautiful ad! I loved it!
Very classy ad. Creative, strong, well directed and DP job amazing.
nice...