American Signature Home Court by LeBron James: Audition
Advertising Agency: Mullen, Winston Salem, NC, USA
EVP Creative Director: Jason Black
Group Creative Director: Mark Fisher
Art Director: Brad Stephens
Copywriter: Adam Koehler
Agency Producer: Adina Birnbaum
Director of Integrated Production: Susanna Gates Rose
Director of Broadcast Business Affairs: Kelly Gudeth
Production Company: LIMEY, LA
Director: Adam Cameron
DP: Giorgio Scali
EP: Andrew Denyer
Producer: Jay Shapiro
Editorial Company: Number 6, New York, NY
Editor: Jason McDonald
EP: Toni Lipari
Asst. Editor: Steve Picano
Music: Mitch Davis & Scott Brittingham, Pull, NY
Final Color: Alex Bickel, Co3 NY
Online: Ed Skupean, No6 , NY
Mix: Keith Reynaud, Sound Lounge, NY
5 comments
Six spots, all of them great, believable and effective. I don't know leBron James and don't have kids, but I still want this furniture. Lovely job.
so what do retired basketball legends do? design furniture.
It's a very entertaining campaign. I'm not crazy about the kid's acting. Feels fake.
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Close but so far.
i really like the whole story, the actors and the home court looks pretty sick! but for some spots, if they are isolated from the others, i would not understand the ad at all..
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