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American Signature Home Court by LeBron James: Audition

Advertising Agency: Mullen, Winston Salem, NC, USA
EVP Creative Director: Jason Black
Group Creative Director: Mark Fisher
Art Director: Brad Stephens
Copywriter: Adam Koehler
Agency Producer: Adina Birnbaum
Director of Integrated Production: Susanna Gates Rose
Director of Broadcast Business Affairs: Kelly Gudeth
Production Company: LIMEY, LA
Director: Adam Cameron
DP: Giorgio Scali
EP: Andrew Denyer
Producer: Jay Shapiro
Editorial Company: Number 6
Editor: Jason McDonald
EP: Toni Lipari
Asst. Editor: Steve Picano
Music: Mitch Davis & Scott Brittingham, Pull
Final Color: Alex Bickel / Co3
Online: Ed Skupean / No6
Mix: Keith Reynaud / Sound Lounge

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5 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Six spots, all of them great, believable and effective. I don't know leBron James and don't have kids, but I still want this furniture. Lovely job.

Cutarica's picture
Cutarica
3443 pencils

so what do retired basketball legends do? design furniture.

morse's picture
morse
15671 pencils

It's a very entertaining campaign. I'm not crazy about the kid's acting. Feels fake.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mdb1974's picture
mdb1974
411 pencils

Close but so far.

Oblabla's picture
Oblabla
298 pencils

i really like the whole story, the actors and the home court looks pretty sick! but for some spots, if they are isolated from the others, i would not understand the ad at all..

Oblabla.wordpress.com

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