American Dental Association: Dental floss
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Advertising School: Academy Art University, San Francisco, CA., USA
Creative Director / Copywriter: Francisco Guijarro
Art Director / Animator: Rubén Martínez
Aired: July 2009.

10 Comments
The Dental Association owes me exactly 1 minute of my time back. And the answer is no I will not floss.
Seriously though if they wanted to hit the mark and make me do something they probably should have mentioned it at some point.
http://dearadvertisin.blogspot.com/
Funny idea :)
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
goes on for way to long
If those are bacteria, the dental floss is impossibly small. Also, should've been a 30.
Smart!
Love it. Simple, clever and visually engaging. It's also different for the category.
but it didn't clean it!!!!
Hm... Advertising school? If this is the future of american advertising, it doesn't really look much better than the future of american tennis.
nice idea but toooooooo much long...
great idea but idea took entirely too long too execute. Scale back next time, make a :30. Temple are you referring to women's or mens tennis? The Bookshop LA is the best damn hands on advertising in the country!