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Inflight Wifi - Just in case

Published/Aired: 
March 2008
Description: 
Advertising School: Miami Ad School, Miami Beach, USA
Creative Director: Carlos Velasquez
Art Director: Vanessa Castañeda
Copywriter: Chris Baker

Comments (17)

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Highest Rated

caquito's picture
caquito
Activity Score 24

afff.

Mr.Top's picture
Mr.Top
Activity Score 728

Nice Google commercial!

wahwah's picture
wahwah
Activity Score 120

Interesting...

Disco Munky's picture
Disco Munky
Activity Score 3890

booooooooooring!

Doin' it for the points

Hermoso's picture
Hermoso
Activity Score 64

is it not a little bit forced?

nice art direction anyway.

BFB's picture
BFB
Activity Score 936

Agreed, feels forced. Seems like the idea had a lot of potential. Funnier if he searched "mile high club", "How to fly a plane" or something with a little more twist on it

BFB's picture
BFB
Activity Score 936

Woops, Apparently they did that on billboards. Oh, well :)

ivan's picture
ivan

The airline would be reluctant to air an ad that features turbulence, but it's a fun student idea.

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

Nice.

Dalbir
www.AdOfDaMonth.com

doworkson's picture
doworkson
Activity Score 242

yeah and wifi on the airplane isn't "just in case" its "fuck yeah! i've got internet on this long boring flight."

jazarah's picture
jazarah
Activity Score 1262

is it a co-branded campaign?

krautland's picture
krautland
Activity Score 3216

meh.

daveharpe's picture
daveharpe
Activity Score 2

Takes you down a false path. You see the news pages, then digg, then it goes in a completely different direction.

Another way to do it would be to play off of the news pages. Start off by setting the scene so we get some identity on the person with the laptop...i.e. find out that he's an exec with "FooBar, Inc." As he's browsing Digg, he sees a story with a huge number of hits about his company that was posted 20 minutes ago...scandal, or even sexual something like "FooBar Secretary Nude Photos". Reverse angle to show the guy, eyes wide open, back to the screen as he fires up skype or sends an email...you get the idea.

Turbulence was way too expected.

No Wai's picture
No Wai
Activity Score 10

I don't see why they would have googled "turbulence" in the first place. What benefit is there in that? Everyone understands what turbulence is, therefore there is no further gain in googling it, right? Definitely should have used a more interesting search term.

Jovana's picture
Jovana
Activity Score 30

hey guys, good job. Realy..

somethinks y fount comercial making with all the money of the word and they sucks. And yours are students whit a lot of creativity.

nice...

lol

veemaster's picture
veemaster
Activity Score 33

Cool

golbez's picture
golbez
Activity Score 10

Wifi + airplane = scary stuff...

caquito's picture
caquito
Activity Score 24

afff.

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