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American Airlines: Inflight Wifi - Just in case

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 4.7 (26 votes)

Advertising School: Miami Ad School, Miami Beach, USA
Creative Director: Carlos Velasquez
Art Director: Vanessa Castañeda
Copywriter: Chris Baker

17 Comments

Mr.Top's picture 732 pencils

Nice Google commercial!

wahwah's picture 120 pencils

Interesting...

Disco Munky's picture 3934 pencils

booooooooooring!

Doin' it for the points

Hermoso's picture 64 pencils

is it not a little bit forced?

nice art direction anyway.

BFB's picture 929 pencils

Agreed, feels forced. Seems like the idea had a lot of potential. Funnier if he searched "mile high club", "How to fly a plane" or something with a little more twist on it

BFB's picture 929 pencils

Woops, Apparently they did that on billboards. Oh, well :)

ivan's picture

The airline would be reluctant to air an ad that features turbulence, but it's a fun student idea.

Dalbir Singh's picture 561 pencils
doworkson's picture 242 pencils

yeah and wifi on the airplane isn't "just in case" its "fuck yeah! i've got internet on this long boring flight."

jazarah's picture 1270 pencils

is it a co-branded campaign?

krautland's picture 3204 pencils

meh.

daveharpe's picture 2 pencils

Takes you down a false path. You see the news pages, then digg, then it goes in a completely different direction.

Another way to do it would be to play off of the news pages. Start off by setting the scene so we get some identity on the person with the laptop...i.e. find out that he's an exec with "FooBar, Inc." As he's browsing Digg, he sees a story with a huge number of hits about his company that was posted 20 minutes ago...scandal, or even sexual something like "FooBar Secretary Nude Photos". Reverse angle to show the guy, eyes wide open, back to the screen as he fires up skype or sends an email...you get the idea.

Turbulence was way too expected.

No Wai's picture 10 pencils

I don't see why they would have googled "turbulence" in the first place. What benefit is there in that? Everyone understands what turbulence is, therefore there is no further gain in googling it, right? Definitely should have used a more interesting search term.

Jovana's picture 30 pencils

hey guys, good job. Realy..

somethinks y fount comercial making with all the money of the word and they sucks. And yours are students whit a lot of creativity.

nice...

lol

veemaster's picture 33 pencils

Cool

golbez's picture 10 pencils

Wifi + airplane = scary stuff...

caquito's picture 24 pencils

afff.

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