American Airlines: Inflight Wifi - Just in case
Advertising School: Miami Ad School, Miami Beach, USA
Creative Director: Carlos Velasquez
Art Director: Vanessa Castañeda
Copywriter: Chris Baker
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
Nice Google commercial!
Interesting...
booooooooooring!
Doin' it for the points
is it not a little bit forced?
nice art direction anyway.
Agreed, feels forced. Seems like the idea had a lot of potential. Funnier if he searched "mile high club", "How to fly a plane" or something with a little more twist on it
Woops, Apparently they did that on billboards. Oh, well :)
The airline would be reluctant to air an ad that features turbulence, but it's a fun student idea.
Nice.
Dalbir
www.AdOfDaMonth.com
DaMon
www.AdOfDaMonth.com
yeah and wifi on the airplane isn't "just in case" its "fuck yeah! i've got internet on this long boring flight."
is it a co-branded campaign?
http://jazarah.net/blog/
meh.
Takes you down a false path. You see the news pages, then digg, then it goes in a completely different direction.
Another way to do it would be to play off of the news pages. Start off by setting the scene so we get some identity on the person with the laptop...i.e. find out that he's an exec with "FooBar, Inc." As he's browsing Digg, he sees a story with a huge number of hits about his company that was posted 20 minutes ago...scandal, or even sexual something like "FooBar Secretary Nude Photos". Reverse angle to show the guy, eyes wide open, back to the screen as he fires up skype or sends an email...you get the idea.
Turbulence was way too expected.
I don't see why they would have googled "turbulence" in the first place. What benefit is there in that? Everyone understands what turbulence is, therefore there is no further gain in googling it, right? Definitely should have used a more interesting search term.
hey guys, good job. Realy..
somethinks y fount comercial making with all the money of the word and they sucks. And yours are students whit a lot of creativity.
nice...
lol
Cool
Wifi + airplane = scary stuff...
Post new comment