American Airlines: Inflight Wifi - Just in case

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Advertising School: Miami Ad School, Miami Beach, USA
Creative Director: Carlos Velasquez
Art Director: Vanessa Castañeda
Copywriter: Chris Baker

Your rating: None Average: 4.7 (21 votes)

Comments

Submitted by Mr.Top on Wed, 2008-03-12 03:39.

Nice Google commercial!

Submitted by wahwah on Wed, 2008-03-12 04:55.

Interesting...

Submitted by Disco Munky on Wed, 2008-03-12 05:54.

booooooooooring!

Submitted by padawan on Wed, 2008-03-12 07:56.

is it not a little bit forced?

nice art direction anyway.

Submitted by BFB on Wed, 2008-03-12 08:06.

Agreed, feels forced. Seems like the idea had a lot of potential. Funnier if he searched "mile high club", "How to fly a plane" or something with a little more twist on it

Submitted by BFB on Wed, 2008-03-12 08:07.

Woops, Apparently they did that on billboards. Oh, well :)

ivan's picture
Submitted by ivan on Wed, 2008-03-12 08:10.

The airline would be reluctant to air an ad that features turbulence, but it's a fun student idea.

Submitted by dalbir on Wed, 2008-03-12 09:02.

Nice.

Dalbir
www.AdOfDaMonth.com

Submitted by doworkson on Wed, 2008-03-12 11:02.

yeah and wifi on the airplane isn't "just in case" its "fuck yeah! i've got internet on this long boring flight."

jazarah's picture
Submitted by jazarah on Wed, 2008-03-12 11:20.

is it a co-branded campaign?

http://jazarah.net/blog/

Submitted by krautland on Fri, 2008-03-14 17:14.

meh.

Submitted by daveharpe on Sat, 2008-03-15 08:02.

Takes you down a false path. You see the news pages, then digg, then it goes in a completely different direction.

Another way to do it would be to play off of the news pages. Start off by setting the scene so we get some identity on the person with the laptop...i.e. find out that he's an exec with "FooBar, Inc." As he's browsing Digg, he sees a story with a huge number of hits about his company that was posted 20 minutes ago...scandal, or even sexual something like "FooBar Secretary Nude Photos". Reverse angle to show the guy, eyes wide open, back to the screen as he fires up skype or sends an email...you get the idea.

Turbulence was way too expected.

Submitted by No Wai on Mon, 2008-03-17 13:13.

I don't see why they would have googled "turbulence" in the first place. What benefit is there in that? Everyone understands what turbulence is, therefore there is no further gain in googling it, right? Definitely should have used a more interesting search term.

Jovana's picture
Submitted by Jovana on Mon, 2008-03-24 14:30.

hey guys, good job. Realy..

somethinks y fount comercial making with all the money of the word and they sucks. And yours are students whit a lot of creativity.

nice...

lol

veemaster's picture
Submitted by veemaster on Fri, 2008-03-28 00:35.

Cool

golbez's picture
Submitted by golbez on Thu, 2008-04-03 14:09.

Wifi + airplane = scary stuff...