American Airlines: Inflight Wifi - Just in case

Nice Google commercial!

Interesting...

booooooooooring!

is it not a little bit forced?

nice art direction anyway.

Agreed, feels forced. Seems like the idea had a lot of potential. Funnier if he searched "mile high club", "How to fly a plane" or something with a little more twist on it

Woops, Apparently they did that on billboards. Oh, well :)

The airline would be reluctant to air an ad that features turbulence, but it's a fun student idea.

Nice.

Dalbir
www.AdOfDaMonth.com

yeah and wifi on the airplane isn't "just in case" its "fuck yeah! i've got internet on this long boring flight."

is it a co-branded campaign?

meh.

Takes you down a false path. You see the news pages, then digg, then it goes in a completely different direction.

Another way to do it would be to play off of the news pages. Start off by setting the scene so we get some identity on the person with the laptop...i.e. find out that he's an exec with "FooBar, Inc." As he's browsing Digg, he sees a story with a huge number of hits about his company that was posted 20 minutes ago...scandal, or even sexual something like "FooBar Secretary Nude Photos". Reverse angle to show the guy, eyes wide open, back to the screen as he fires up skype or sends an email...you get the idea.

Turbulence was way too expected.

I don't see why they would have googled "turbulence" in the first place. What benefit is there in that? Everyone understands what turbulence is, therefore there is no further gain in googling it, right? Definitely should have used a more interesting search term.

hey guys, good job. Realy..

somethinks y fount comercial making with all the money of the word and they sucks. And yours are students whit a lot of creativity.

nice...

lol

Cool

Wifi + airplane = scary stuff...