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Alrin nasal spray: Umbrella

Advertising Agency: SAA/Y&R Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Head of creative team: Amit Gal
Copywriter: Yaniv Avital
Art Director: Meron Sasson
Head of Branding: Zeev Ravid
Designer: Roi Davidson
Chief Account Manager: Adam Polachek
Account Supervisor: Tal Cohen
Account manager: Revital Levi
Producer: Marina Akilov
Planner: Yehoram Davidi
Media Company: Union Media
Production Company: Gefen Hafakot
Director: Rani Carmeli
Post Production: Gravity
Editor: Dadan Uziel
Sound: Sound House
Photography: Mano Kadosh
TEVA OTC and consumer products division manager: Hadar Merchav Neeman
Product Manager: Moran Oren
Product Manager: Asaf Haritan

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12 comments

Guest's picture
Guest

chalayzone ad!!!!! = wow! very good job

Guest's picture
Guest

I like!

Guest's picture
Guest

ha ha ha funny

Guest's picture
Guest

ilana shmul:
A narrative or story that is created in a constructive format (written, spoken, poetry, prose, images, song, theater or dance) that describes a sequence of fictional or non-fictional events. It derives from the Latin verb narrare, which means "to recount" and is related to the adjective gnarus, meaning "knowing" or "skilled".[1] (Ultimately derived from the Proto-Indo-European root gnō-, "to know".[2]) The word "story" may be used as a synonym of "narrative", but can also be used to refer to the sequence of events described in a narrative. A narrative can also be told by a character within a larger narrative. An important part of narration is the narrative mode.

Along with exposition, argumentation and description, narration, broadly defined, is one of four rhetorical modes of discourse. More narrowly defined, it is the fiction-writing mode whereby the narrator communicates directly to the reader.

Stories are an important aspect of culture. Many works of art, and most works of literature, tell stories; indeed, most of the humanities involve stories.

Narratives have also been used in Knowledge Management as a way of elicitate and disseminate knowledge [3], and also to encourage collaboration, to generate new ideas [4] and to "ignite change" [5].

Stories are of ancient origin, existing in ancient Egyptian, ancient Greek, Chinese and Indian culture. Stories are also a ubiquitous component of human communication, used as parables and examples to illustrate points. Storytelling was probably one of the earliest forms of entertainment. Narrative may also refer to psychological processes in self-identity, memory and meaning-making.

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

boring. please stop commenting.

ivan's picture
ivan

Do you prefer the two word comments? ;)

Ivan Raszl, admin of AotW

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

I do. :)

Guest's picture
Guest

this is hillarious.
great job guys

Guest's picture
Guest

this is too old, it could be school work.
can`t beleive how many people it took.
this is not an idea for tv, it`s an idea for graphic

cperry's picture
cperry
280 pencils

unexpected, fun, and simple. I dig.

Guest's picture
Guest

Eso tiene un punto gracioso

gmint7's picture
gmint7
2685 pencils

:::J:::

lol.

:::J:::

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