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Alpina: Wishes for Women

Advertising Agency: Vitro Agency, USA
Executive Creative Director: John Vitro
Creative Director: Marc Lucas
Design Director: Mike Brower
Art Director: David Reyes, Paul Lambert, Ali Filsoof
Copywriter: Michael Gorelic
Designer: Abe Vizcarra
Account Director: Marc Wilson
Agency Producer: Mickey Strider
Out Of Home: OAG
Build Out: InWindow

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3 comments

Boxey's picture
Boxey
8885 pencils

what's with the BP logo at :27?

UndoRedo's picture
UndoRedo
101 pencils

dude get some glasses

UndoRedo's picture
UndoRedo
101 pencils

Really Cannes winner? I wonder how many butterflies died there, sooo unnecessary and i dont even get the symbology... They tried to compensate the lack of creativity with the use of a living creature to cause a buzz.
I might try this with cats in my country. Yeah im gonna give away cats in boxes and tell people to make a wish so they can then release them.

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