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Al-Mahabba Awards: Love at war

True story about Khaled Ibn Alwalid, the famous Muslim warrior, and how he became the symbol of love during the famous Battle of Yarmouk when he lost his helmet that contained few strands of the Prophet’s hair, and he turned his back on the battle to rescue those hairs—thus illustrating love in the midst of war.

Advertising Agency: TBWA\RAAD\Saudi Arabia
Creative Director: Saadi Alkouatli
Creative Group Head: Walid Kotb
Associate Art Director: Mohamed Nasrallah
Production House: FFP
Producer: Philip Schwinger
Director: Stephan Ruzowisky
Aired: April 2008

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20 comments

triqaziz's picture
triqaziz
133 pencils

Out class. good exposure of emotions and feelings in strong manner

kgeiger's picture
kgeiger
7012 pencils

Looks cool, but I have no idea what it's about... :/

ahmed ragheb's picture
ahmed ragheb
297 pencils

yeah . !! wut's inside the helmet

Guest's picture
Guest

the hair of the prophet muhammad

blacksmurf's picture
blacksmurf
200 pencils

ok, i buy it...buy what?

easy to say "art director".

mikepants2005's picture
mikepants2005
504 pencils

Yeah WHATEVER!

Ratko's picture
Ratko
113 pencils

has been done, better, by "300"

tagleby's picture
tagleby
19 pencils

It's realy great work ,,, Thanks guys for your hard work and keep going ...

Saadi's picture
Saadi
53 pencils

After the debacle over free speech in Denmark, and the recent renewed media attacks on the Muslim’s beloved Prophet Muhammed, Muslims the world over responded in negative and violent ways. Almahabba Awards was launched to celebrate Muslim's love for their prophet and, most importantly, to channel their passion into art, music, poetry, film and calligraphy. This was Almahabba Awards’ second year and was patronized by the rulers of UAE.

This commercial brought to life a true story about Khaled Ibn Alwalid, the famous Muslim warrior, and how he became the symbol of love during the famous Battle of Yarmouk when he lost his helmet. This helmet contained a few strands of the Prophet’s, and he turned his back on the battle to rescue those hairs—thus illustrating love in the midst of war. Directed by 2008 Oscar-winning director Stefan Ruzowisky.

nBasna's picture
nBasna
4 pencils

A beautiful TVC, wrapped around beautiful cinematography….... a gory glorious battle that ends with a poetic and peaceful realization of truth.

getconnected2001's picture
getconnected2001
989 pencils

Beauty!

restless_r's picture
restless_r
277 pencils

Keep up the great work ... Love it

back2b's picture
back2b
191 pencils

Does anybody know the music used?

Saadi's picture
Saadi
53 pencils

The music is composed by Mikael Sandgren from LA.

Bigred's picture
Bigred
2 pencils

Why are they fighting Romans? They fought Byzantines at the Battle of Yarmouk - and they had totally different uniforms... it's all in the detail...

ivan's picture
ivan

That's true. The most obvious difference is that Romans had rectangular shields (as it is incorrectly in the ad) and Byzantine army had oval shape shield. The Byzantine army was the first to have logos on their armor to identify them.

Ivan Raszl, admin of AotW

Guest commenter's picture
Guest commenter

For the arabs, the byzantines WERE the romans, they call them "room", which also designates orthodox (since the byzantines were orthodox). This is because byzantum called itself the eastern roman empire. with little to no historic knowledge outside of their own (if that), and a complete absence of objectivity, the arabs aren't exactly known to make accurate honest depictions of historic events.
Other than that, i wonder what the message is...that a few strands of hair are more important than the lives of men? and how exactly do they intend to inspire love and encourage art instead of violence by showing a glorified scene of war and conquest?

tamer samy's picture
tamer samy
683 pencils

that is true, in the Islam religion, ''the human life is much more important and holy than the KAABA it self'' said Prophet Mohamed (SAAWS)..
i think the TVC here is showing a true story about love, happened in the battle filed regardless that was right or wrong !

tamer samy's picture
tamer samy
683 pencils

just awesome..

Guest's picture
Guest

what is the name of the music/????

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