Allstate: Mayhem

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
Creative Directors: Britt Nolan, Mikal Pittman
Art Director: Christopher Walker
Copywriters: Alan Shen, Brandan Jenkins
Executive Producer: Tom Keramidas
Producer: Bryan Litman
Account: Katie Newman, Jason Georgen, Corbett Drummey
Production Company: Epoch
Director: Phil Morrison
Editorial House: White House Chicago
Editor: Matthew Wood
Assistant Editor: Dan Zabinski
Producer: Laurie Adrianopoli
Director of Photography: Darek Wolski

January 2013


Spanky's picture
4899 pencils

Their regular spots are better. This feels like they had to spend a million dollars on production just because it's the Super Bowl. And it got in the way of the idea. Sometimes less is more.

CommandZ's picture
2494 pencils

Agreed. Way too overwrought.

twinskye's picture
2 pencils

I agree... Regular spots are a lot better. The 3d work, the sets, the lighting and everything looked great though. I love the idea behind it, but the execution wasn't that great. A more epic spot would have been Mayhem being a piece of luggage in a plane falling out from a malfunction and crashing through a home or something with a "larger than the average spot" impact. This was just too boring... Sorry Leo Burnett.

morse's picture
17002 pencils

Strange but good!

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kleenex's picture
40696 pencils

Strange and NOT good. Why was this thing every created in the first place???

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