Alliance for Climate Protection: "We Can't Wait" Anthem
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Advertising Agency: The Martin Agency, USA
Creative Director: Sean Riley
Art Director: Ty Harper
Copywriter: Raymond McKinney
Broadcast Producer: Brian Camp
AP: Katie Chirgotis
Prod Co: Stock Footage - Getty
Editorial/Post: Thoughtstream Media, VA
Editor: Scott Malkie
VFX: Superfad, NY
Music/Composer: Black Iris Music, VA
Audio Post/Sound Design: Rainmaker Studios, VA
Engineer: Jeff McManus
Mixer/Sound Designer: Mike O'Connor
Voiceover Talent: William H. Macy
Aired: April 2008
15 Comments
Old school!!!!
but fine
one day ......C(0.0)D
Zzzzz...
I love the homage to 80s advertising.
boring
macy should have done a couple more takes of that voiceover.
the creatives should have played a couple more rounds russian roulette.
(1/10)
You suck at this.
Go back to the "agency we know" and blow your O-hole with jelly and syrup.
Cok.
Doin' it for the points
Kind of boring but the message rings true
was the point of that logo with the left hand serif that you're turning me into we? I'd like to see more about that. about turning the ME mentality into the We mentality.
Also, we did kinda wait quite awhile before storming those beaches. Maybe you could compare how we didn't wait at all to storm into Afghanistan or Iraq.
Wait. maybe not.
Still, Americans tend to favor the "action" route to things so it's a good appeal.
"We didn't wait for someone else to storm the beach at Normandy"?????? What the fuck are you insinuating? That America acted alone? That the allies were dragging their feet?
"We didn't wait for someone else to guarantee civil rights"???? WHATTT? It took over 200 years for America to come around.
This ad is beyond moronic.
This ad is not for those who know their history. Kind of an old school way of execution, but as scarfinati said, the message rings true.
You have to hate advertising in order to truly love it.
Looks like a corporate video. zzzzzzzzzzzzzzzzzzzzz
Umlaut
The meassage rings true? Give me popeye spinich, another company jumping on the green ladder. It doesn't ring true whenever anyone says it apart from the people that have been saying it for years, the ones jumping on the bandwagon now all look like schmucks. And there are some funny ones out there, petroleum companies, banks, retail stores, its insulting actually.
Strip. Strip. Strip.
is it we or me? the green symbol reminds me of honda ads.
Sincerely,
Arnold Santillan
714-206-2459
im not talking about the politics of the message ringing true, rather that the point they are making comes through nicely whether you agree with their politics is your own issue.