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Alliance for Climate Protection: "We Can't Wait" Anthem

Advertising Agency: The Martin Agency, USA
Creative Director: Sean Riley
Art Director: Ty Harper
Copywriter: Raymond McKinney
Broadcast Producer: Brian Camp
AP: Katie Chirgotis
Prod Co: Stock Footage - Getty
Editorial/Post: Thoughtstream Media, VA
Editor: Scott Malkie
VFX: Superfad, NY
Music/Composer: Black Iris Music, VA
Audio Post/Sound Design: Rainmaker Studios, VA
Engineer: Jeff McManus
Mixer/Sound Designer: Mike O'Connor
Voiceover Talent: William H. Macy
Aired: April 2008

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15 comments

YoGiIDr's picture
YoGiIDr
30 pencils

Old school!!!!

chen115chen's picture
chen115chen
164 pencils

but fine

john doe's picture
john doe
1571 pencils

Zzzzz...

alfredo's picture
alfredo
558 pencils

I love the homage to 80s advertising.

coop's picture
coop
8 pencils

boring

krautland's picture
krautland
3225 pencils

macy should have done a couple more takes of that voiceover.
the creatives should have played a couple more rounds russian roulette.
(1/10)

Disco Munky's picture
Disco Munky
3900 pencils

You suck at this.

Go back to the "agency we know" and blow your O-hole with jelly and syrup.

Cok.

Doin' it for the points

scarfinati's picture
scarfinati
830 pencils

Kind of boring but the message rings true

cullers's picture
cullers
332 pencils

was the point of that logo with the left hand serif that you're turning me into we? I'd like to see more about that. about turning the ME mentality into the We mentality.

Also, we did kinda wait quite awhile before storming those beaches. Maybe you could compare how we didn't wait at all to storm into Afghanistan or Iraq.

Wait. maybe not.

Still, Americans tend to favor the "action" route to things so it's a good appeal.

phoamcor's picture
phoamcor
1284 pencils

"We didn't wait for someone else to storm the beach at Normandy"?????? What the fuck are you insinuating? That America acted alone? That the allies were dragging their feet?

"We didn't wait for someone else to guarantee civil rights"???? WHATTT? It took over 200 years for America to come around.

This ad is beyond moronic.

EGGO's picture
EGGO
354 pencils

This ad is not for those who know their history. Kind of an old school way of execution, but as scarfinati said, the message rings true.

You have to hate advertising in order to truly love it.

Umlaut's picture
Umlaut
199 pencils

Looks like a corporate video. zzzzzzzzzzzzzzzzzzzzz

Tapper's picture
Tapper
490 pencils

The meassage rings true? Give me popeye spinich, another company jumping on the green ladder. It doesn't ring true whenever anyone says it apart from the people that have been saying it for years, the ones jumping on the bandwagon now all look like schmucks. And there are some funny ones out there, petroleum companies, banks, retail stores, its insulting actually.

Strip. Strip. Strip.

pixelbomb1's picture
pixelbomb1
2555 pencils

is it we or me? the green symbol reminds me of honda ads.

Sincerely,
Arnold Santillan
714-206-2459

scarfinati's picture
scarfinati
830 pencils

im not talking about the politics of the message ringing true, rather that the point they are making comes through nicely whether you agree with their politics is your own issue.

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