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Money can defeat cancer

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Published/Aired: 
June 2013
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Description: 

Health Care in Poland is underfunded. This is especially evident in the case of cancer patients. There is very limited or no access to the new generation of drugs. Several treatment methods, like immune therapy or molecular targeted chemotherapy, are not available in Poland, nor funded by the National Health Fund. Alivia is an Oncology Foundation that believes that more often than not, in Poland the most important missing factor in the fight against cancer… is money. In our non-for-profit campaign, we followed the road less travelled. Instead of the cliché route of “emotional blackmail” we chose to empower people, to give them hope and show them that cancer is something you can fight and conquer. With the help of essential resources, cancer can be defeated. Crayfish in Polish is cancer.

Money can defeat cancer, donate alivia.org.pl

Advertising Agency: DDB, Warsaw, Poland
Creative directors: Zuzanna Duchniewska, Maciej Waligóra
Art director: Maciej Twardowski
Copywriter: Michał Desowski
Project manager: Katarzyna Seyfried
Account: Magdalena Różycka
Script: Maciej Twardowski, Michał Desowski
Postproduction house: Platige Image
Director: Damian Nenow
Art director: Kamil Pohl
Concept art: Kuba Jabłoński
Rendering supervisor: Michał Gryń
Compositing: Manuela Balk, Dennis Nikolayenia
Producer: Justyna Supernak
Sound director: Jakub Pietrzak / studio Box Postproduction
Music: Archive / „Fuck you”

Comments (6)

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Highest Rated

cwriter79's picture
cwriter79
947 Activity Scores

Wow! That was horrible. And the song? F@*k your anyway? Yeah, sound like something they said to their client.

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