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ALDI Supermarkets: Lunchbox Initiative

As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids’ tastes. So that is why ALDI and BMF, in conjunction with the HealthyKids Association, came up with the ALDI Lunchbox Initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week’s worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children in lunchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don’t) like.

See the app here: www.aldi.com.au/lunchbox

Advertising Agency: BMF, Australia

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3 comments

Shawali's picture
Shawali
8385 pencils

Awesome.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
25612 pencils

I love it.

alausa's picture
alausa
1414 pencils

Beautiful reversal!

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