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Alberta's Libraries: CPR/Mount Everest

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Katie Ainsworth
Graphic Designer: Rory O’Sullivan
Producer: Ann Rubenstein
Account Services: Tricia Bradshaw
Client Supervisor: Bill Rice
Production Company: Holiday Films, Toronto
Director: Adam & Dave
Executive Producer: Josefina Nadurata
Producers: Josefina Nadurata, Chris Pavoni
Director of Photography: Jonny Cliff
Editorial: Melanie Snagg, Tonic Post, Vancouver
Music/Sound Design: Chris Hobbs, Koko Productions, Vancouver
Visual Effects: Tonic Post, Vancouver

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15 comments

Rabubi's picture
Rabubi
560 pencils

I've seen this idea before. Exclusive Books in South Africa. Like the execution though.

Guest commenter's picture
Guest commenter

These are good!

copywriter.txt's picture
copywriter.txt
828 pencils

Awesome. A funny thinking in a simple and great way.

heterogeneous's picture
heterogeneous
32 pencils

like it :)))

Creative Director

Qwerty's picture
Qwerty
96 pencils

I spend 5 minutes trying to watch a :30 second commercial. The load times are incredibly slow.

teenquey's picture
teenquey
290 pencils

This is wrong... Promoting that CPR leads to Herpes? Discouraging people to do CPR? CPR saves lifes...

consolidated.db's picture
consolidated.db
539 pencils

?

manugon's picture
manugon
146 pencils

CPR saves lives? Really? You learn something every day...

Jp26b's picture
Jp26b
47 pencils

Calm down it's just what COULD happen not will happen and besides their just kidding.

Guest commenter's picture
Guest commenter

In fact, the poster is correct, anytime you put something in the public sphere it can have influence. So many people are afraid of doing proper CPR now that most of the public training has removed the mouth to mouth portion of it. Why reiterate and thus emphasize misperceptions of risk. The general public is pretty stupid and is influenced easily through subtle messages like this.

floydeepurple's picture
floydeepurple
349 pencils

nice, simple and insighful. strong work.

Sayne's picture
Sayne

I see all these people complaining about video load times, but unless the alleged upgrade came today, you all must have crap connections.

halfstring's picture
halfstring
288 pencils

Pretty classic. Seems like there's plenty of room for a larger campaign.

Guest commenter's picture
Guest commenter

Wow there is something so annoying about this execution, from acting to sounds to camera angles, fucking annoying!

Guest commenter's picture
Guest commenter

Wow there is something so annoying about this execution, from acting to sounds to camera angles, fucking annoying!

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