Alberta's Libraries: CPR/Mount Everest
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Katie Ainsworth
Graphic Designer: Rory O’Sullivan
Producer: Ann Rubenstein
Account Services: Tricia Bradshaw
Client Supervisor: Bill Rice
Production Company: Holiday Films, Toronto
Director: Adam & Dave
Executive Producer: Josefina Nadurata
Producers: Josefina Nadurata, Chris Pavoni
Director of Photography: Jonny Cliff
Editorial: Melanie Snagg, Tonic Post, Vancouver
Music/Sound Design: Chris Hobbs, Koko Productions, Vancouver
Visual Effects: Tonic Post, Vancouver
Comments
I've seen this idea before. Exclusive Books in South Africa. Like the execution though.
These are good!
Awesome. A funny thinking in a simple and great way.
like it :)))
I spend 5 minutes trying to watch a :30 second commercial. The load times are incredibly slow.
This is wrong... Promoting that CPR leads to Herpes? Discouraging people to do CPR? CPR saves lifes...
?
CPR saves lives? Really? You learn something every day...
Calm down it's just what COULD happen not will happen and besides their just kidding.
In fact, the poster is correct, anytime you put something in the public sphere it can have influence. So many people are afraid of doing proper CPR now that most of the public training has removed the mouth to mouth portion of it. Why reiterate and thus emphasize misperceptions of risk. The general public is pretty stupid and is influenced easily through subtle messages like this.
nice, simple and insighful. strong work.
I see all these people complaining about video load times, but unless the alleged upgrade came today, you all must have crap connections.
Pretty classic. Seems like there's plenty of room for a larger campaign.
Wow there is something so annoying about this execution, from acting to sounds to camera angles, fucking annoying!
Wow there is something so annoying about this execution, from acting to sounds to camera angles, fucking annoying!
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