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Alberta's Libraries: CPR/Mount Everest

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Your rating: None Average: 6.6 (14 votes)

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Katie Ainsworth
Graphic Designer: Rory O’Sullivan
Producer: Ann Rubenstein
Account Services: Tricia Bradshaw
Client Supervisor: Bill Rice
Production Company: Holiday Films, Toronto
Director: Adam & Dave
Executive Producer: Josefina Nadurata
Producers: Josefina Nadurata, Chris Pavoni
Director of Photography: Jonny Cliff
Editorial: Melanie Snagg, Tonic Post, Vancouver
Music/Sound Design: Chris Hobbs, Koko Productions, Vancouver
Visual Effects: Tonic Post, Vancouver

15 Comments

Rabubi's picture 553 pencils
Rabubi | Wed, 2008-11-05 08:29

I've seen this idea before. Exclusive Books in South Africa. Like the execution though.

Guest commenter's picture
Guest | Wed, 2008-11-05 08:29

These are good!

copywriter.txt's picture 832 pencils
copywriter.txt | Wed, 2008-11-05 08:38

Awesome. A funny thinking in a simple and great way.

heterogeneous's picture 32 pencils
heterogeneous | Wed, 2008-11-05 08:57

like it :)))

Senior Art Director

Qwerty's picture 98 pencils
Qwerty | Wed, 2008-11-05 12:33

I spend 5 minutes trying to watch a :30 second commercial. The load times are incredibly slow.

teenquey's picture 296 pencils
teenquey | Wed, 2008-11-05 21:58

This is wrong... Promoting that CPR leads to Herpes? Discouraging people to do CPR? CPR saves lifes...

apseudobeing's picture 539 pencils
apseudobeing | Thu, 2008-11-06 01:07

?

manugon's picture 146 pencils
manugon | Thu, 2008-11-06 08:19

CPR saves lives? Really? You learn something every day...

Jp26b's picture 47 pencils
Jp26b | Fri, 2008-11-07 19:56

Calm down it's just what COULD happen not will happen and besides their just kidding.

Guest commenter's picture
Guest | Wed, 2008-12-03 14:42

In fact, the poster is correct, anytime you put something in the public sphere it can have influence. So many people are afraid of doing proper CPR now that most of the public training has removed the mouth to mouth portion of it. Why reiterate and thus emphasize misperceptions of risk. The general public is pretty stupid and is influenced easily through subtle messages like this.

floydeepurple's picture 349 pencils
floydeepurple | Thu, 2008-11-06 02:27

nice, simple and insighful. strong work.

Sayne's picture
Guest | Fri, 2008-11-07 01:05

I see all these people complaining about video load times, but unless the alleged upgrade came today, you all must have crap connections.

halfstring's picture 290 pencils
halfstring | Sun, 2008-11-09 00:31

Pretty classic. Seems like there's plenty of room for a larger campaign.

Guest commenter's picture
Guest | Fri, 2008-12-12 06:27

Wow there is something so annoying about this execution, from acting to sounds to camera angles, fucking annoying!

Guest commenter's picture
Guest | Fri, 2008-12-12 06:29

Wow there is something so annoying about this execution, from acting to sounds to camera angles, fucking annoying!

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