Alberta Office of Traffic Safety - Speed PSA: Dead stop
Advertising Agency: Calder Bateman Communications, Edmonton, Alberta, Canada
Creative Director: Jeff McLean
Art Director: Jeff McLean
Copywriter: Bob Wood
Director: Cliff Skelton
Production Co.: Bear Studios
Editor: Scott Parker
Visual Effects: Rat Creek
Music: Davor Vulama
Sound Production: Wayne Kozak Audio Productions
Aired: April 2009
Comments
i don't understand ! simply !
i don't understand ! simply ! my i stupid :)
impossible is nothing !
i think those all situation could stop the car. the main message is off the phone while driving. perhaps
even the passenger
But the passenger is the one looking at the phone, right? I'm confused.
+++
"I love everything"
Stupid, the driver ain't looking :)
Not engaging or impactful. This won't change behavior. But it could work for a sleeping and driving message. I almost dozed off watching it.
the last scene is not a part of this ad, is it ???
a really important subject, a great brief, a really poor effort. pity. i bet they´d like another go the film is in reverse right? the last scene is the first?
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