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Alberta Office of Traffic Safety - Speed PSA: Dead stop

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Your rating: None Average: 6.7 (15 votes)

Advertising Agency: Calder Bateman Communications, Edmonton, Alberta, Canada
Creative Director: Jeff McLean
Art Director: Jeff McLean
Copywriter: Bob Wood
Director: Cliff Skelton
Production Co.: Bear Studios
Editor: Scott Parker
Visual Effects: Rat Creek
Music: Davor Vulama
Sound Production: Wayne Kozak Audio Productions
Aired: April 2009

Comments

Guest's picture

i don't understand ! simply !

Mosaddaq's picture 65 pencils

i don't understand ! simply ! my i stupid :)

impossible is nothing !

hagemony's picture 270 pencils

i think those all situation could stop the car. the main message is off the phone while driving. perhaps

Guest's picture

even the passenger

sirvan's picture 7307 pencils

But the passenger is the one looking at the phone, right? I'm confused.

+++

"I love everything"

Guest's picture

Stupid, the driver ain't looking :)

Guest's picture

Not engaging or impactful. This won't change behavior. But it could work for a sleeping and driving message. I almost dozed off watching it.

Guest's picture

the last scene is not a part of this ad, is it ???

doc's picture 36 pencils

a really important subject, a great brief, a really poor effort. pity. i bet they´d like another go the film is in reverse right? the last scene is the first?

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