AIVIS, Italian Association of Road Accident Victims: Hug

Advertising Agency: DLV/BBDO, Milan, Italy
Creative Director: Stefania Siani, Federico Pepe
Art Director: Anselmo Tumpic
Copywriter: Giovanni Salvaggio
Production Company: Diaviva, Milan
Director: Marco Gentile


rockfive's picture
44 pencils

sofa~~good idea~~~

ulù's picture
2 pencils

I took a look at your link and i have to say that the two films are different:
in the romanian one, when the drunk girls went in the parking lot, we find out that their car is a hearse.
in this one, the guys before getting all together in the same car - right the same car!!!- that is not a hearse but a station wagon by the way, hug and kiss themselves like it was the last time they see each other. that is where the idea lays...

are you sure you got it???? ^___^

Davosk's picture
4815 pencils

Not effective, very forgetable.

Shiznit's picture
8 pencils

no idea. or, better yet, another one's idea. it was done better in Romania. link above ^

maxcomuni's picture
62 pencils

GOOD! :)

Creative Zelda's picture
Creative Zelda
57 pencils


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Mweh, I like it. But not too much.

silvi's picture
4172 pencils

I like the idea. But some emotion is missing here. Bad acting.

Wadih A3's picture
Wadih A3
256 pencils

I agree, this need better acting

Hibon's picture
3734 pencils

All these public interest campaigns look the same ... done. Don't think this will work, need something more clever than this.

Simple ideas are the best !

szkwadrat's picture
210 pencils

strong and clear

mgriff21's picture
592 pencils

Mmmmm ...

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Yorch19's picture
48 pencils

boring.. need more feeling

"Imagination is more important than knowledge"

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