Air New Zealand: An Unexpected Briefing #airnzhobbit

Advertising Agency: .99, New Zealand


Tom Megginson's picture
Tom Megginson
550 pencils

How could you take so much potential, and botch it so completely?

DesignDine's picture
1323 pencils

Oh! What a sweet! I was spell-bounded! Truly amazing!

Joseph_Thomas's picture
31 pencils

Wow. That was boring.

certaintly's picture
4056 pencils


kgeiger's picture
7209 pencils

About the only inflight safety briefing I'd watch. Even if only once...

kleenex's picture
36180 pencils

Well that was different, BUTTTTT

They must love doing this stuff...

Roger Keynes's picture
Roger Keynes
5498 pencils

Great fun, bro.

The Jobless Writer
Will Think for Salary

Nike Diesel's picture
Nike Diesel
13389 pencils

Tedious and no fun at all. Agree with Tom Megginson's comment.

Temple's picture
10932 pencils

I think you are missing the point here. The point is earned media for the airliner, through a unique and original media. Everything around us is an advertising medium, and the case study of this airliner proves it once again. Btw, lovely execution as well.

Nike Diesel's picture
Nike Diesel
13389 pencils

I did. Totally.
And with 8 million hits on YouTube I think I'll go and eat my own words now.

rrgoto8's picture
175 pencils

Not too special but probably the only safety video I would watch

the pencil's picture
the pencil
235 pencils

It's definitely expected for NZ companies to be banking on the LOTR franchise but this one is painfully mediocre. Much lacking in the idea dept.
Got boring after a while. The most exciting part for me was Peter Jackson's cameo.

tommysyatriadi's picture
6 pencils

great post i love it

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