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AIP Foundation: Coffin

Advertising Agency: Ogilvy, Vietnam
Executive Creative Director: Todd McCracken
Art Director: BJ Todd
Copywriters: Craig Todd, Du Love
Agency Producer: Lan Huong Nguyen
Group Accounts Director: Thorsten Orth
Production Company: Fatman Films / The Colony
Producers: Gordon Westman, Jimmy Singh, Malcolm Soh
Director: The Colony
DOP: James Brown
Production Manager: Phuong Bui
Post Production: The Colony
Post Producer: Jenya James
Editor: John Truei
Colorist: Jordan Lister
Sound Design: Nylon Studios

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26 comments

morse's picture
morse
15046 pencils

What horror! It really makes you motivated to do something about the issue like right away.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Nice acting, really grabbed me when I read the emotion on the coffin makers face.Hope this runs in other countries where this is a problem too

Lazarus's picture
Lazarus
1490 pencils

Well done.

jagadeesh's picture
jagadeesh
749 pencils

i believe..no parent would like to see this ad for the second time..

Vingy's picture
Vingy
474 pencils

i don´t think they need to see it a second time they would get it at the first time the message and execution is excelent

wildbore's picture
wildbore
749 pencils

simple & effective idea... good job guys!

DBB's picture
DBB
1211 pencils

wow, this is a stomach kicker!

Prof's picture
Prof
1453 pencils

I see Todd McCracken moved to Vietnam. And suddenly we see good ads. ;)

Quite really.

ambareesha's picture
ambareesha
255 pencils

twisted. the way of telling is bitter. they could searched for better way of communication.

@

- @mbi

talkingisfree's picture
talkingisfree
2565 pencils

Not for me. You know it from the begginning. Average idea...

Davai's picture
Davai
608 pencils

You know it from the beginning because you saw the title in adsoftheworld.

talkingisfree's picture
talkingisfree
2565 pencils

No, I just sa, I can't bw a coffin maker and two people going there with no helmet. I knew the hole thing going on... plust the acting of the man making the coffins that was like " oh! who's this crazy man I can believe it... how crazy he is..." But that just how it was for me, if you prefer to think I saw a title and I figured it out, it's your choice. For me remains an easy idea.

thedreamer's picture
thedreamer
157 pencils

Hey little boys from Ogilvy Vietnam. Do you have any Vietnamese insight to do this ad ? Your ad is based on untruth, this could make Vietnamese angry. And the expat guys, you're not sent here to get awards, you sent here to work for us.

A big hit for Todd McCracken, but a big shame for Ogilvy Vietnam and AIP dudes.

Prof's picture
Prof
1453 pencils

dear god you are beyond clueless

Quite really.

miko1aj's picture
miko1aj
3097 pencils

good one.

thedreamer's picture
thedreamer
157 pencils

excellent student job!

Ron Burgundy's picture
Ron Burgundy
1636 pencils

relax, love yourself

Wordnerd's picture
Wordnerd
6662 pencils

BAM!

abake's picture
abake
1239 pencils

I loved it.
My only minor nitpick would be the line at the end, it seemed somewhat wordy, maybe it could've been better, but still, great idea and very well executed.

abake's picture
abake
1239 pencils

Forgot to rate it...

Boxey's picture
Boxey
8885 pencils

Nice way to make the point.

rakel's picture
rakel
250 pencils

very good.

coolpix's picture
coolpix
12 pencils

very true. lots of vnese kids didnt wear helmet and their parents just ignore that.

amiria's picture
amiria
2 pencils

We all know that helmet saves lives, but not wearing a helmet is not really the issue to many motorcycle accidents. Come on people! Especially the one who thought about this concept. Watch the street of Vietnam and learn how many people disregard the traffic rules & traffic lights, and disrespect fellow bikers on the street. Texting , or using cellphone while driving, driving with one hand, driving while smoking, driving on the opposite lane, and etc. Don't you think these kind of problem must be addressed first? Using helmet is just a band-aid or plaster to a real problem in Vietnam street. You are not targeting the real issue. Wake up!!!

Wordnerd's picture
Wordnerd
6662 pencils

if so, the only way to protect your child seems to let it wear a DAMN HELMET. what's wrong with you guys?

thedreamer's picture
thedreamer
157 pencils

Sorry for my first aggressive comments. This absolutely a different from the rest of so-so TVCs in Vietnam. Quite impressive and strong visual. But I'm still think it too literal, honestly, I prefer something lateral and subtle.

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