Aids Awareness: The Human Hourglass

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Every 10 seconds, someone dies of Aids in the world.

Advertising Agency: Leo Burnett, France
Director: Dimitri Daniloff
Production Company: Marcassin
Creative Director: Stephan Ferens
Art Director: Edward Capelle
Copywriter: Stéphane Santana
TV Producers: Gabriel Duforesto, Bertrand Ayache-Anguenot
Post production: Mikros Image
Client: Christine Tabuenca

Comments

Submitted by davdav (not verified) on Wed, 2007-10-03 15:30.

Love it!

Gripping. Beautiful. Hard-hitting.

Cannes here it comes!

Submitted by joanna_monkey on Wed, 2007-10-03 22:13.

Ah, ah, moan ....

Submitted by DROGA55 on Wed, 2007-10-03 15:44.

ALAJA LA PROPAGANDA VE!

IS no a ad es un ad

Submitted by loony (not verified) on Wed, 2007-10-03 16:05.

Sorry Dimitri your stills are much better this video. Honestly.

Submitted by Mecajet on Wed, 2007-10-03 16:05.

Whoa.

Submitted by josalor on Wed, 2007-10-03 17:13.

I REALLY LIKE IT...BEAUTIFUL

Submitted by postman on Wed, 2007-10-03 17:50.

A very good idea of visualization, as a symbol, it fits in every aspect. It is nicely executed but still shocking. The only thing is, I would slightly change the dramaturgy: Show the dead longer and more insistent - they are what it's all about. I feel a overbalance of the people having sex here.

Submitted by SebaRomero (not verified) on Wed, 2007-10-03 22:26.

I totally agree. I like the ad, it is very well executed and the idea is simple and strong. But showing a little less sex and a bit more of diyng people would make it even stronger. And I would be a little bit more shocked because of this terrible disease and less horny ;)

Submitted by Rog on Wed, 2007-10-03 18:48.

Great stuff.
Best Aids spot since "Grim Reaper".

>>>> That's not an ad. THIS is is an ad.

Submitted by Guest (not verified) on Wed, 2007-10-03 21:07.

http://www.youtube.com/watch?v=f80j_hzAzlg

http://www.canalcontemporaneo.art.br/quebra/archives/000157.html

Submitted by visualanguage on Wed, 2007-10-03 23:57.

sexy

Submitted by guest (not verified) on Thu, 2007-10-04 02:45.

http://www.winkler-noah.it/wn4/high/portrait.html

http://www.spencertunick.com/

Submitted by talkingisfree on Thu, 2007-10-04 03:03.

It works, but I don't like it. Also for me the Daniloff photographer is much better.

Submitted by gienel on Thu, 2007-10-04 03:06.

Amazing mind boggling, chilling, totally great work D and Ad, Cannes, Clio awardee just wait and see...

(my Life Is Design & Design Is my LIFE)

Submitted by kgeiger on Thu, 2007-10-04 04:21.

Nice.

Submitted by snagesh75 on Thu, 2007-10-04 05:43.

And D&AD Grand Prix, Golden Pencil, Clio Gold in public welfare catagory goes to..........................................................

Submitted by Guest (not verified) on Thu, 2007-10-04 08:40.

...Chris Cunningham???

Submitted by sold on Thu, 2007-10-04 15:28.

hey, they forget Chris Cunningham credits!

Submitted by elmikel on Fri, 2007-10-05 02:50.

"This video is no longer available" statement is something I'm really not happy about I must say.

Submitted by iT-iS-i on Fri, 2007-10-05 04:25.

I second you on that mate, Ivan could you please do something? I'm intrigued by all these comments and would love to have my 2 cents worth as well... Well, that is after actually having a look at this content.

Not even twenty tongue rings could (beep) with my speech...

Submitted by done8989 (not verified) on Fri, 2007-10-05 15:28.

view here

Submitted by iT-iS-i on Wed, 2007-10-10 07:54.

Don't know what you're trying to get at here mate, but the video's still unavailable on your link as well...

iT-iS-i, like an upside down ! mark.

Submitted by Clief Kole on Thu, 2007-11-08 09:24.

this ad is great but we still cant play it Ivan it's unavailable.

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