Aids Awareness: The Human Hourglass

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Every 10 seconds, someone dies of Aids in the world.

Advertising Agency: Leo Burnett, France
Director: Dimitri Daniloff
Production Company: Marcassin
Creative Director: Stephan Ferens
Art Director: Edward Capelle
Copywriter: Stéphane Santana
TV Producers: Gabriel Duforesto, Bertrand Ayache-Anguenot
Post production: Mikros Image
Client: Christine Tabuenca

Your rating: None Average: 8.4 (35 votes)

Comments

Love it!

Gripping. Beautiful. Hard-hitting.

Cannes here it comes!

dd

Ah, ah, moan ....

ALAJA LA PROPAGANDA VE!

IS no a ad es un ad

Sorry Dimitri your stills are much better this video. Honestly.

Whoa.

I REALLY LIKE IT...BEAUTIFUL

A very good idea of visualization, as a symbol, it fits in every aspect. It is nicely executed but still shocking. The only thing is, I would slightly change the dramaturgy: Show the dead longer and more insistent - they are what it's all about. I feel a overbalance of the people having sex here.

I totally agree. I like the ad, it is very well executed and the idea is simple and strong. But showing a little less sex and a bit more of diyng people would make it even stronger. And I would be a little bit more shocked because of this terrible disease and less horny ;)

Great stuff.
Best Aids spot since "Grim Reaper".

>>>> That's not an ad. THIS is is an ad.

sexy

It works, but I don't like it. Also for me the Daniloff photographer is much better.

gienel's picture

Amazing mind boggling, chilling, totally great work D and Ad, Cannes, Clio awardee just wait and see...

(my Life Is Design & Design Is my LIFE)

Nice.

And D&AD Grand Prix, Golden Pencil, Clio Gold in public welfare catagory goes to..........................................................

...Chris Cunningham???

hey, they forget Chris Cunningham credits!

"This video is no longer available" statement is something I'm really not happy about I must say.

I second you on that mate, Ivan could you please do something? I'm intrigued by all these comments and would love to have my 2 cents worth as well... Well, that is after actually having a look at this content.

Not even twenty tongue rings could (beep) with my speech...

view here

Don't know what you're trying to get at here mate, but the video's still unavailable on your link as well...

iT-iS-i, like an upside down ! mark.

this ad is great but we still cant play it Ivan it's unavailable.

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