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Aids Awareness: The Human Hourglass

Your rating: None Average: 8.5 (36 votes)

Every 10 seconds, someone dies of Aids in the world.

Advertising Agency: Leo Burnett, France
Director: Dimitri Daniloff
Production Company: Marcassin
Creative Director: Stephan Ferens
Art Director: Edward Capelle
Copywriter: Stéphane Santana
TV Producers: Gabriel Duforesto, Bertrand Ayache-Anguenot
Post production: Mikros Image
Client: Christine Tabuenca

Comments

davdav's picture

Love it!

Gripping. Beautiful. Hard-hitting.

Cannes here it comes!

dd

joanna_monkey's picture 154 pencils

Ah, ah, moan ....

DROGA55's picture 57 pencils

ALAJA LA PROPAGANDA VE!

IS no a ad es un ad

loony's picture

Sorry Dimitri your stills are much better this video. Honestly.

Mecajet's picture 118 pencils

Whoa.

josalor's picture 15 pencils

I REALLY LIKE IT...BEAUTIFUL

postman's picture 961 pencils

A very good idea of visualization, as a symbol, it fits in every aspect. It is nicely executed but still shocking. The only thing is, I would slightly change the dramaturgy: Show the dead longer and more insistent - they are what it's all about. I feel a overbalance of the people having sex here.

SebaRomero's picture

I totally agree. I like the ad, it is very well executed and the idea is simple and strong. But showing a little less sex and a bit more of diyng people would make it even stronger. And I would be a little bit more shocked because of this terrible disease and less horny ;)

Rog's picture 6110 pencils

Great stuff.
Best Aids spot since "Grim Reaper".

>>>> That's not an ad. THIS is is an ad.

>>>> That's not an ad. THIS is an ad.

visualanguage's picture 76 pencils

sexy

talkingisfree's picture 579 pencils

It works, but I don't like it. Also for me the Daniloff photographer is much better.

gienel's picture 345 pencils

Amazing mind boggling, chilling, totally great work D and Ad, Cannes, Clio awardee just wait and see...

(my Life Is Design & Design Is my LIFE)

kgeiger's picture 5158 pencils

Nice.

snagesh75's picture 60 pencils

And D&AD Grand Prix, Golden Pencil, Clio Gold in public welfare catagory goes to..........................................................

Guest's picture

...Chris Cunningham???

sold's picture 2341 pencils

hey, they forget Chris Cunningham credits!

elmikel's picture 1153 pencils

"This video is no longer available" statement is something I'm really not happy about I must say.

iT-iS-i's picture 1731 pencils

I second you on that mate, Ivan could you please do something? I'm intrigued by all these comments and would love to have my 2 cents worth as well... Well, that is after actually having a look at this content.

Not even twenty tongue rings could (beep) with my speech...

:: Put your ears against the ground so i can walk over what you heard::

done8989's picture

view here

iT-iS-i's picture 1731 pencils

Don't know what you're trying to get at here mate, but the video's still unavailable on your link as well...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

Clief Kole's picture 126 pencils

this ad is great but we still cant play it Ivan it's unavailable.

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